Understanding Customer Behavior for Smartphone purchase
Hi, this is for my research to understand customer journey, factors affecting purchase behavior and triggers to buy a product
Age group
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<18
18-24
25-34
35-44
45-54
55+
How do you usually start your smartphone purchase journey? (Choose all that apply)
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Browsing on e-commerce platforms (e.g., Amazon, Flipkart)
Watching tech review videos (YouTube, Instagram)
Visiting brand websites (e.g., Samsung.com)
Asking friends/family for suggestions
Visiting offline stores
Comparing specs online (GSM Arena, etc.)
Which stage takes the most time in your smartphone purchase journey?
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Researching options
Comparing features/price
Waiting for offers/discounts
Visiting stores or checking reviews
Finalizing the decision
None, I make quick decisions
How long do you usually take from researching a phone to making the final purchase?
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1–2 days
3–7 days
1–2 weeks
More than 2 weeks
Top 5 factors affecting influencing buying behavior
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Price
Brand reputation
Camera
Battery life
Performance (processor, speed)
Design
Software or OS
Display
Security
Exchange/Buyback Offers
Availability of EMI/No-cost financing
After-sales Service
Do your parents or elders consult you before buying a new phone
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Yes
No
What are the top three features you look for ( if buying phone for parents/elders)
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Price
Brand reputation
Camera
Battery life
Performance (processor, speed)
Design
Software or OS
Display
Security
Exchange/Buyback Offers
Availability of EMI/No-cost financing
After-sales Service
Where do you usually buy your smartphone from
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Amazon
Flipkart
Brand official website
Offline stores
Modern Trade (Croma, Vijay sales etc)
Have you heard of Samsung A-series
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Yes
No
Brand Perception of A series (if heard)
Which of the following would trigger you to complete the purchase?
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Limited time discount
Cashback or EMI offer
Exchange value for old phone
Recommendation from someone I trust
Influencer review or unboxing
Student discount
Better delivery time or availability
In-store experience or trial
How much influence do digital influencers (YouTubers, Instagram creators) have on your purchase decision?
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A lot — I trust their recommendations
Some — I use their content to validate my choices
Very little — I watch for info, not for buying
None — I rely on my own research
Have you ever dropped the idea of buying a smartphone after reaching the checkout stage?
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Yes
No
What stopped you from completing the purchase?
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What’s one thing a brand could do that would make you buy from them instantly?
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