• UC Trademark Licensing Resources

    Below you’ll find helpful resources, policies, and contact info for sponsorship, internal consumptions, working with licensed vendors, submitting designs, and more.
    • Student Group Licensing Policies 

    • If your Student Group would like to create merchandise that uses the university brand or would be distributed in connection with the UC brand (selling items through a university social media account) there are a few steps you need to take:

      1. Be a Registered Student Organization. As of 9/1/2023, a law was created that impacts the way students can access and interact with the brand of public Ohio institutions. For more information, please reach out to the Center for Student Involvement (CSI).
      2. Complete the University Name, Brand, & Logos forms through the Center for Student Involvement (see CSI forms).
      3. Figure out the goals of the item(s) and the payment method. There are specific pathways RSOs are able to request use of brand on merchandise that are decided by payment method and use.

      For more information check out: Licensing and RSO Info

      For more information about sales and solicitation: Sales and Solicitation Policy

    • Internal Consumption 

    • When thinking about producing products utilizing the university's brand for your organization, there are a couple different pathways based on your payment method. 

      If you are using University Funds: Internal Funds Pathway

      If you are using Personal Funds: Personal Funds Pathway

      If you have further questions regarding Internal Consumption, contact:

      Mae Gloeckner
      Program Manager, Trademark Licensing and Brand Engagement

      (513) 558-8619

      gloeckmj@ucmail.uc.edu

    • Sponsorships 

    • Are you interested in partnering with an outside company or organization? Before any sponsorship activities take place between an outside company or organization and the University, approval must be granted.

      Getting sponsorship for your student organization or campus event can be a great way to support your initiatives, but it’s important to follow UC’s policies to protect the university’s brand and avoid delays or denied approvals.

      1. You must have approval to use UC logos or names
      2. You must submit a sponsorship request form
      3. Use university licensed vendors for any merchandise
      4. When in doubt don't hesitate to ask for help

      Sponsorship Request Process

      University Sponsorship Policy

      If you have further questions regarding sponsorships, contact:

      Fatima Bodrick
      Program Director, Trademark Licensing and Brand Engagement

      (513) 556-9151

      bodricfm@ucmail.uc.edu

    • Brand Guide 

    • Our brand expresses the identity and values of the university. The brand guide is a resource to use for understanding and applying the University's brand when creating product that utilizes the university's logos and branding. It outlines visual elements, messaging, and tone of voice. Use this to ensure you are using the brand correctly.

      Link to University Brand Guide

    • Art Work Do's and Don'ts 

    • Before submitting designs that include UC trademarks, make sure your artwork follows our brand guidelines. This helps speed up the approval process and ensures your items can be produced without changes. Avoid common mistakes like altering the UC logo or using unapproved fonts.

      Link to Artwork Do's and Don'ts

    • FAQ 

    • The awnser to many questions can be found on our FAQ, which is sorted by related topic. If you have a question not found in the FAQ please reach out to us using the contact button.

      Link to FAQ

    • Contact 
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