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Your Nonprofit Marketing Style

Your Nonprofit Marketing Style

Odd Morning "Fresh Ideas for Bold Missions"
10Questions
  • 1

    You believe in your work. It’s real. It’s necessary. It changes lives.

    You’re not imagining the uphill climb of budget cuts, donor fatigue, higher costs, and shifting priorities. The noise is loud, and even the most powerful missions can get lost in it.

    We agree that your story matters. And the way you tell it can be the difference between someone scrolling past and someone stepping in.

    This quick quiz will help you spot what’s already working in your messaging and where a few small shifts could help more people to connect with your mission. 

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  • 2
    Imagine you’re talking to someone who knows nothing about your organization: new donor, a potential volunteer, or someone you met at an event. Explain what you do.
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  • 3
    Select the first option that applies.
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    • A. I shared a real story about someone we’ve helped.
    • B. I described the services or programs we provide.
    • C. I explained the issue we work on or the community we serve.
    • D. I gave a summary or mission statement.
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  • 4
    Select the first option that applies.
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    • A. We track data such as clicks, donations, or sign-ups and adjust our approach based on what performs best.
    • B. We collect some data, but we don’t use it to guide our messaging.
    • C. We don’t track the audience-response data.
    • D. We don’t give people a clear way to respond.
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  • 5
    Select the first option that applies.
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    • A. We understand our donors and connect each success story back to what they care about.
    • B. We thank the donor.
    • C. We have reasons for not highlighting donors.
    • D. We haven’t thought about how donors fit into our storytelling.
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  • 6
    Select the first option that applies.
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    • A. We feature real, heartfelt stories in multiple places.
    • B. We have one section for heartfelt stories.
    • C. Our site feels pretty neutral.
    • D. We don’t have a website.
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  • 7
    Select the first option that applies.
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    • A. We offer clear options for how stories can be used, with the right to revoke permission.
    • B. We use a general media release form.
    • C. We share stories anonymously.
    • D. None of the above.
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  • 8
    Select the first option that applies.
    Please Select
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    • A. We turn one strong story into multiple formats like blog posts, emails, and videos.
    • B. We reuse stories occasionally but without a set strategy.
    • C. We usually share a story once and move on.
    • D. None of the above.
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  • 9
    No matter where you’re starting from, you’re already doing something powerful: you’re showing up and telling your story. Discover where you're strong and where there's room to grow. A few simple shifts can get more people to connect with your mission. Your results are on the next page. Let’s take a look. Your information is secure. Privacy Policy
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  • 10
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  • 11

    Your Results:

    🏆 You are an Emerging Communicator

    You believe in your mission, and it shows in how you communicate. Your stories are real. Your tone is sincere. You help people feel the heart behind your work.

    You understand the importance of trust. You honor your donors and make space for gratitude in your messaging. You collect data to understand your audience, and you value the insights it provides.

    You are building a strong connection between your mission and the people who care about it. The thoughtfulness in your approach is a clear sign of leadership. You are not rushing. You are building something that lasts.

    You are well-positioned to strengthen your reach while staying true to your values.

    🔍 What's Next

    Now is the time to bring more strategy to your storytelling. For example, you might connect stories more directly to donor priorities or repurpose content across platforms. These small shifts can help more people understand and support your mission. 

    Let’s bring your message into focus. You’ve got something worth sharing. https://oddmorning.com/contact/ 

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  • 12

    Your Results:

    🏆You are a Mission-Focused Communicator

    Your work is grounded in purpose. You care deeply about the people you serve, and your choices reflect that. Your stories are thoughtful. Your tone is measured. Your focus is on doing good work.

    You take trust seriously. You share stories with care and protect confidentiality. You respect your donors and your audience, and you make communication choices that honor that respect.

    You are already leading with integrity. Your mission is clear, and your heart is in it. Now you are in a strong position to move more people to take action.

    You are well-positioned to expand your reach while staying rooted in your values.

    🔍What's Next

    This is the moment to bring more clarity and intention to your messaging. You do not need to sacrifice sincerity to grow your audience. You can share stories that reflect your ethics, highlight donors without compromising the message, and use basic data to notice what people respond to. A few intentional changes can help you build trust and visibility at the same time.

    You are not starting from zero. You already know what matters. With a bit more strategy, your message can become a stronger invitation to join in your work.

    Let’s bring your message into focus. You’ve got something worth hearing. https://oddmorning.com/contact/ 

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  • 13

    Your Results:

    🏆 You are a Quiet Communicator

    You care deeply about your work. Your energy goes toward serving others, not drawing attention to yourself. That’s part of what makes your presence powerful. You lead with intention, substance, and heart.

    Your message may not be front and center right now, but your commitment is clear. You are focused on real outcomes. You value privacy, honesty, and trust.

    This approach builds credibility. People may not see everything you’re doing, but they feel your integrity when they connect with you.

    You are well-positioned to create stronger engagement without losing your values or your voice.

    🔍 What's Next

    Now is a good time to bring more visibility to the impact you’re already making. You can clarify the path from interest to action. You can create stories that reflect the care you give every day. You can make it easier for people to take the action of giving, volunteering, or reaching out. Your mission deserves to be seen, and your message can invite others in.

    You are at the beginning of a powerful shift. With a few intentional steps, your quiet clarity can spark real momentum.

    Let’s bring your message into focus. You’ve got something worth sharing. https://oddmorning.com/contact/ 

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  • 14
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