Share your campus experience at George Mason University while promoting shopMason!
Are you passionate about sharing your college experience and repping everything at Mason? The shopMason Influencer Program is looking for enthusiastic and creative George Mason University students to help bring the campus experience to life on social media in partnership with Fairfax City Economic Development!
As a shopMason Influencer, you’ll create fun, authentic content that highlights shopMason brands, services, events, and campus must-haves—whether that’s dining spots, shuttle hacks, bookstore hauls, or campus events. From Instagram Reels to YouTube vlogs, your content will help fellow Patriots discover all that shopMason and Fairfax City Economic Development has to offer.
Who We Are Looking For:
- Currently enrolled at George Mason University, taking at least 9 credits and in good academic standing
- Sophomore, Junior, Senior, or Graduate student
- Maintains a Creator Instagram account and has a following of 1,000+ followers
- Well-connected within the Mason community and active in student life, organizations, or campus events
- Up-to-date on the latest social media trends, tools, and best practices
- Skilled at creating and editing engaging, brand-friendly content (Reels, Stories, YouTube, etc.)
- Committed to collaborating with fellow influencers and staying in regular communication with the shopMason Marketing Team
Responsibilities
- Commit to a two-semester term: Fall 2025 and Spring 2026
- Attend a required in-person orientation before the program launch
- Participate in a monthly virtual influencer meeting and workshops
- Create a dedicated Instagram Story Highlight titled "shopMason" and “FCED” to feature your influencer content
- Produce and share a minimum of:
- 3 Instagram Reels or Feed Posts per semester featuring shopMason
- 3 Instagram Reels or Feed Posts per semester featuring Fairfax City Economic Development
- 6 Instagram Stories per semester featuring shopMason
- 6 Instagram Stories per semester featuring Fairfax City Economic Development
Perks
- Receive monthly PR boxes with shopMason swag, Fairfax City Economic Development’s flex cards, dining vouchers, campus perks, and student-favorite freebies
- Earn an official shopMason Graduation Cord as a token of your contribution and commitment
- Participate in exclusive campaigns with on-campus businesses and national brand partners
- Boost your resume with content creation, campaign promotion, and analytics skills
- Build your portfolio with branded content across Instagram and/or YouTube
- Get featured on official shopMason and Fairfax City Economic Development platforms (website, newsletters, social media)
- Access to social media and branding workshops hosted by the shopMason marketing team