Formerly the Thought Leader of the Year Award, this award is named after industry visionary David Baker for his decades of service to this industry. It is given to an individual who currently works on the service provider side of email marketing and is employed as or with an agency, consultant, freelancer, technology provider, data company, or other third-party service. Work submitted for the Lifetime Achievement Award should reflect the thought leadership, authorship, mentorship, and leadership throughout the candidate’s career in email marketing. Nominator's information will be anonymized during the judging process. For multiple entries, only one entry will be considered.