Build
Play 4
Sprint ID
*
CLIE00X
Build (Pieter)
Built & ready for review
Notes for revision? (Pieter)
Brief Revision
Budget
Bidding strategy
Location
Audiences
Conversion goals
Campaign structure
Landing pages
Ads Copy
Negatives
Small but important assets (sitelinks, calls, promotions, prices, callouts)
A/B split tests (Experiments)
Tracking Revision
UTMs
Auto-Tagging enabled
Tracking-Audit
Campaign checklists
Pmax https://docs.google.com/spreadsheets/d/1eolLzeL6LSbPkGXbAidjt5seke_cJc14INpVrDEUIqI/edit?usp=sharing
Fixes Needed
Revision
Go Live
First Fix
IMPORTANT ACKNOWLEDGEMENT
Fixes are needed. We’ll stay in Play 4 until Go Live. Submit now to log fixes, then revise and resubmit when ready.
Scorecard date (Play 5)
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
(Experimental) Optimisation tasks
Fix merchant center products
Traffic sculpting
Budget optimisation
Optmyzr Express optimisation
Keyword lasso tool
Your Email
*
example@example.com
Submit
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