Community vs. Exclusivity in Fashion

Community vs. Exclusivity in Fashion

Welcome to this short survey on community and exclusivity in fashion.
This survey is part of a master’s research project, exploring how new models of community engagement are transforming the fashion industry and challenging traditional ideas of exclusivity.

This research matters because the fashion industry is evolving — and so is the way people experience it. As traditional Fashion Weeks shift and new models emerge, your perspective can help highlight what kinds of events, experiences, and spaces truly resonate with audiences today.

Your insights will help shape a deeper understanding of how people experience community, inclusivity, and access within fashion culture today.The survey takes approximately 5-10 minutes to complete and is open to anyone with an interest in fashion — from students and professionals to everyday consumers.
Ethics and Confidentiality
Fashion Event Attendance and Community Experience

Please share your experiences related to fashion events and community engagement.
Have you ever attended a fashion event (e.g., Fashion Week, pop-up, brand activation, showroom)?

YesNo
When you think of "community" in fashion, which words come to mind? (There are no right or wrong answers — we’re interested in your honest perspective.)
How important is a sense of community in your experience of fashion today?

1

2

3

4

1 is Not important at all, 4 is Very important
Have you ever participated in a brand event or campaign that felt community-driven?

YesNo
If yes, please briefly describe it. What made it feel community-driven to you?
Types of Community Engagement in Fashion

Select the ways you engage or prefer to engage with fashion communities.
Community engagement in fashion can take many different forms — from pop-up events to online collaborations. Which of the following types of experiences have you attended or are familiar with? (Select all that apply — short descriptions and examples provided)

Open-access pop-ups (temporary, public brand experiences often in city spaces — e.g., Jacquemus pop-up at Selfridges, Highsnobiety’s Not In Paris)Collaborative or co-creative campaigns (projects where brands involve consumers or artists in content or product creation — e.g., Nike By You)Brand Discord/online communities (brand-hosted digital spaces for ongoing conversation and engagement — e.g., Telfar TV or Glossier's online channels)Hybrid retail/editorial spaces (stores that combine shopping with exhibitions, events, or storytelling — e.g., Dover Street Market)Independent fashion events (community-led or student-run shows and pop-ups — e.g., Graduate Fashion Week)NoneOther
Which of the above models would you like to see more of in the future and why?
Opinions on Exclusivity vs. Inclusivity in Fashion

Share your perspectives on the balance between exclusivity and inclusivity in the fashion industry.
What does exclusivity mean to you in a fashion context? This might include who is allowed access, pricing, visibility, tone, or audience.(There are no right or wrong answers — please answer based on your experience and understanding.)
Do you feel traditional exclusivity in fashion (e.g., closed shows, invite-only access) is still culturally relevant?

YesNoSomewhat (optional: why?)
To what extent do you agree or disagree: Fashion brands should prioritize inclusivity over exclusivity in events and campaigns.

1

2

3

4

1 is Strongly disagree, 4 is Strongly Agree
Can you describe a fashion event or experience that felt particularly exclusive or community-driven? What specific aspects made it feel that way, and how did it impact your experience? (There are no right or wrong answers — we appreciate any examples or reflections you can share.)
Cultural Shift and Future Outlook

Your opinions on the evolving landscape of fashion community and exclusivity.
If applicable in your opinion, how has the fashion industry's approach to exclusivity and community changed in recent years?
Do you believe community-driven experiences (e.g., open-access pop-ups, brand lounges, collaborative spaces) are reshaping fashion culture?

1

2

3

4

1 is Not at all, 4 is Completely
What would make a fashion experience feel genuinely inclusive to you? (There are no right or wrong answers — your thoughts are valuable.)
Practical Project

Additional information to understand your perspective better.
Which of the following community-based fashion experiences would you be interested in?(Select all that apply)

Buying a printed zine featuring creative work, interviews, and city guides (around £12)Joining a digital community app with chats, job offers, and event tips (around £7/month)Attend an in-person lounge or creative hangout space (for free)None of the aboveOther (please specify)
In your opinion, which approach best reflects how fashion community spaces and experiences should be structured? Please select the option that best matches your view

1

2

3

4

1 is Exclusive, paid and invite-only, 4 is Fully inclusive, free and open to everyone
What would make a community-based fashion experience feel meaningful to you — either in print, digital, or real-life form?
Background and Involvement in Fashion

Additional information to understand your perspective better.
What is your age?

18 - 2425 - 3435 - 44> 44
What is your gender identity?

MaleFemaleNon-binaryPrefer not to saySelf-describe
Where are you currently located?
Are you involved in the fashion industry or community? (Select all that apply)

Fashion StudentFashion designerModelPhotographer / VideographerStylistHair- / MakeupartistRetailerFashion blogger/vloggerConsumer/EnthusiastMarketingOther
Your email address (optional, for follow-up if interested)
example@example.com
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Community vs. Exclusivity in Fashion

Ethics and Confidentiality

Fashion Event Attendance and Community Experience

Types of Community Engagement in Fashion

Opinions on Exclusivity vs. Inclusivity in Fashion

Cultural Shift and Future Outlook

Practical Project

Background and Involvement in Fashion