SOUTHWEST CHOCOLATE & COFFEE FEST VENDOR APPLICATION

VENDOR APPLICATION

2026 SOUTHWEST CHOCOLATE AND COFFEE FEST
2026 Southwest Chocolate & Coffee Fest
APRIL 11-12, 2026 | 10am - 5pm Daily
Expo NM | Albuquerque, New Mexico
Indoor & Outdoor Facilities
Attendance: 22,000
www.ChocolateAndCoffeeFest.com

Now entering its 16th year and attracting over 22,000 attendees, this is the world's largest consumer festival dedicated to chocolate, coffee, and gourmet foods.
Vendor fees range from $550 - $1250 depending on booth location, electrical needs, and business category. Discounts may be provided to assist with travel costs.

Vendor Feedback:

I've been doing events around the country for years, and this is the best festival we've ever done.

Event was very well organized and ran smoothly.

This event is well run and managed. The event coordinators are helpful and easy to work with and the event is well attended. This is one of the better events we participate in every year.

This event was comparable or better than other events we have been to with specific framing around chocolate/specialty goods!

We felt everything was very professional from the outset, with communication about location and vendor registration being very thoughtfully laid out, as well as continued support and information for the event.

This was one of the busiest events we have ever participated in. The layout was awesome and communication was amazing!

This was a HUGE event! Thank you so much for having us be a part of it.

This is by far the biggest and best event of the year!

Great response from the public. Quality customers, and excellent publicity.

WHY PARTICIPATE?
1. To Showcase - and sell - your products to over 22,000 attendees who come to discover delicious chocolates, coffees, teas, candies, baked goods, sauces, dips, and other fine foods from around the world.
2. In additional to conducting on-site sales, festival vendors have secured wholesale accounts with local shops, cafes, food trucks, and markets.
3. Onsite vendor sales figures range from $5,000 - $15,000
4. Our aggressive marketing campaign is designed to promote every vendor before, during, and after, the festival.
5. Entering its 16 year, the Southwest Chocolate and Coffee Fest has been recognized in national publications as one of the best, and sweetest, events in the country. View Press Coverage
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The mission of the Southwest Chocolate and Coffee Fest is to:

A) Provide onsite sales and marketing opportunities for purveyors of fine foods from throughout the world.

B) Provide valuable educational experiences empowering attendees with culinary knowledge and know-how.

Learn more at: www.ChocolateAndCoffeeFest.com
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While we invite all businesses to apply, preference is given to culinary businesses, particularly those that are prepared to sell and sample chocolates, coffees, baked goods, and other gourmet foods and drinks.

If accepted, you will be sent the event registration form, vendor fee schedule, and booth map for booth selection.

If you are looking to be a sponsor with enhanced brand partnership, or have other questions, please contact us at: Contact@BlueRiverProductions.com or 505-933-8650
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VENDOR FEES
- Fees will range from $450 - $1250 depending on selected booth location, electrical needs, and business category. Booth fees will be finalized shortly and shared with vendors upon acceptance.
- Standard booth package includes: 10x10 pipe and drape booth, skirted table, trash can, chair, business ID sign, access to 110v electricity, access to Wifi, promotional opportunties before and after the event.
- Discounts may be provided to assist with travel costs.
- We work to make it affordable for every food & beverage businesses looking to take part.
Attention Food Trucks & Trailers:

We DO accept applications from trucks and trailers who primarily serve and sell coffee drinks, chocolates, or other sweet treats and desserts.

We do NOT accept applications from savory food truks or trailers.
The venue manages all savory food service.
APPLICATION FORM
How did you hear about the event.*

FCIA (Fine Chocolate Industry Association)CocoaTownSocial Media (Facebook, Instagram etc)Friends/FamilyReturn VendorOther
Business Category*

Chocolates & ConfectionsNon-chocolate candies and sweetsBaked GoodsCoffee RoasterCoffee shop (non-roaster)TeaOther gourmet foods or beveragesAlcohol vendorArts, Crafts, Jewelry, Beauty Products, or other productsCommercial Services (solar, home improvement, insurance etc)Other
Name of Business*
Products or Services:*
Name*

First NameLast Name
Email*
example@example.com
Mailing address*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Cell Phone Number*
Please enter a valid phone number that can be used during the event if you are accepted..
Website or social media page showing your products/services:*
Are you a customer of CocoaTown?*

YesNo
Are you a member of FCIA (Fine Chocolate Industry Association)*

YesNo
Would you prefer to be indoors or outdoors?*

IndoorsOutdoorsEitherNot Sure
Would you prefer a single booth or double booth space?*

Single, 10x10Double, 10x20Food truck/trailer space
Have you taken part in this event before?*

YesNo
Will you require electricity?*

YesNoNot sure
If requiring electricity, please describe what you're powering and how many amps you need (if known):
If accepted, would you be interested in presenting a class or other educational or small-group experience such as culinary demo, seminar, or pairing session?*

YesNo
If accepted, would you like assistance in finding local hotel or other overnight accomodations?*

YesNo
Comments/Questions?
By submitting this vendor application you agree to the following terms:
- Unless alternate arrangements are made, upon acceptance you agree to submit registration, permits, paperwork, and payments by the stated due dates. Failure to meet these deadlines may result in your acceptance being revoked.
- Unless alternate arrangements are made, you agree to secure insurance coverage as may be required by the event, the event producing organization, and/or the venue.
- You agree to submit final payment no later than the stated due date. Failure to submit final payments may result in a cancellation of your registration without a refund.
- You agree to honor the terms of the vendor agreement including, but not limited to the following terms:
  - No refunds are offered for cancellations less than 8 weeks prior to an event.
  - Neither the event manager or producing organization can be held responsible, nor are refunds provided, for event closures or cancellations in whole or in part due to forces outside of the control of the event manager or producing organization.
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VENDOR APPLICATION

APPLICATION FORM