NOION

1
How many pairs of shoes do you currently have?* This field is required.
2
How often have you cleaned your shoes in the past 6 months?* This field is required.
After every wear
Several times a week
Weekly
Monthly
Almost never
3
How important is it that your shoes look clean?* This field is required.
Very important
important
Somehow important
Not important at all
4
Would you clean your shoes more often if you could?* This field is required.
Yes
No
I don't care
5
How did you clean your shoes in the last 6 months?* This field is required.Describe it briefly
6
How satisfied are you with your current cleaning method?* This field is required.
Very satisfied
Satisfied
Not satisfied, I would like a better way.
7
Have you faced any problems when cleaning your shoes in the last 6 months?* This field is required.(Multiple choice)
Yes, Took too much time
Yes, Was messy
Yes, Stains didn’t come out completely
Yes, I was afraid of damaging them
No, I didn't have any problems
Other
8
Have you ever looked for alternative ways to clean your shoes?* This field is required.
Yes – I actively search for new solutions
Yes – but only occasionally
No – but I would be interested
No – I’ve never thought about it
9
How long does it usually take you to clean one pair of shoes?* This field is required.
Less than 1 minutes
1– 5 minutes
5–10 minutes
10–20 minutes
More than 20 minutes
10
What type of shoes have you cared most about keeping clean in the last 6 months?* This field is required.(Multiple choice)
Everyday sneakers/shoes
Limited-edition sneakers/shoes
Sport sneakers/shoes
Work or school sneakers
Other
11
How important is it for you to reduce the time and effort of cleaning your shoes?* This field is required.
Very important — I’d adopt a new solution immediately
Somewhat important — I’d consider trying something new
Not very important — I can wait
12
● About NOION

NOION is exploring a new way to care for sneakers/shoes.

We are developing a compact device designed to automatically clean the exterior and soles of sneakers/shoes automatically after every wear.

The goal is simple: help people keep their sneakers/shoes fresh more consistently, while saving time and reducing repetitive manual cleaning.

Instead of scrubbing your sneakers/shoes by hand, NOION aims to make sneaker care feel more effortless, intelligent, and part of your everyday routine.

The following questions are about your honest reaction to this idea.
13
How valuable would it be for you to have a device like that?* This field is required.
Extremely valuable
Slightly valuable
Not valuable at all
14
In what ways would a device like this help you?* This field is required.(Multiple choice)
It would save me time
It would keep my shoes always clean
It would reduce effort and mess
I don’t think it would help me
Other
15
What would make you hesitate before buying a device like this?* This field is required.(Multiple choice)
Price
Damage risk
Size/Noise
Cleaning quality
Nothing
I don't need it
Other
16
If NOION launched an early-bird version with limited availability, would you like to join the waitlist?* This field is required.
Definitely yes
Maybe
Probably not
17
Would you pay a small refundable deposit to reserve an early-bird unit?* This field is required.
Yes, absolutely
Maybe
No, I don't need it
Other
18
What is your name?
19
What is your current job or field of study?
Ex. I'm lawyer or studying law
20
What is your gender? * This field is required.
ManWoman
21
How old are you? * This field is required.
Ex: 25 years old
22
Would you like us to let you know when early-bird reservations open for NOION?* This field is required.
No
Other
23
Is there anything else you would like to let us know about with this project or sneaker care?
Let us know here
24
Your age* This field is required.
Under 18
18 - 24
25 - 34
35 - 45
over 46
25
How many Sneakers/shoes do you have?* This field is required.
1 - 5
5 - 10
10 - 20
More than 20
26
What was the biggest problem ?* This field is required.
it took too much time
Too messy
Risk of damage
I didn't have problems
Other
27
When you clean your sneakers, do you experience any difficulties? (Multiple choice)* This field is required.
Yes – it takes too much time
Yes – it’s messy and inconvenient
Yes – stains don’t come out completely
Yes – I’m afraid of damaging them
No – I don’t have any problems
Other
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