WAIPA AWARDS 2025 | Innovative Investment Promotion Campaign

2. Innovative Investment Promotion Details
2.1 What was the main objective of the campaign, and which specific sector(s) or geography(ies) did it target?*

Please explain why this sector or geography was chosen and how it aligned with national or regional investment priorities.0/250
2.2 Describe the marketing and branding components of the campaign. Include details on the channels used (e.g., social media, website, brochures, videos, PR, events) and the nature of the content (e.g., storytelling, investor testimonials, sectoral strengths). What made the campaign innovative or distinctive in its messaging or delivery? *

Can provide 1-2 lines on each channel utilized0/250
2.3 How did your IPA identify and segment potential investors for this campaign? What data sources, tools, or strategic research were used? Was any AI, CRM system, or investor database used to shortlist high-potential investors?*

0/250
2.4 Describe the outreach conducted to engage with the targeted investors. Include formats such as direct outreach, digital campaigns, roadshows, B2B meetings, webinars, or delegation visits. How was investor interest generated and sustained?*

0/250

2.5 Once interest was shown, what kind of facilitation or handholding did your IPA provide to potential investors? Mention any site visits, customized proposals, inter-agency coordination, or support with regulatory information.*

0/250
2.6 What tangible outcomes have emerged from the campaign so far? Please share if any investor(s) are in advanced discussions, have signed MoUs, committed capital, or have initiated project setup. If the campaign is ongoing, describe early signs of traction (e.g., strong engagement, requests for follow-up, prospect pipeline created). *

0/250
Supporting documents

Upload supporting documents (reports, photos, etc)> Testimonials from the investor, facilitation details document, etc.
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WAIPA Awards | Category: Innovation Investment Promotion