At Spines, we are redefining the publishing industry by leveraging cutting-edge AI to transform how books are written, published, and distributed. While traditional publishing has remained stagnant for decades, Spines is leading a revolution, offering authors a seamless, end-to-end platform to edit, design, distribute, and market their work.

With rapid growth and a mission to disrupt the status quo, Spines is empowering authors to reach readers faster and more effectively than ever before.

As our business expands at an incredible pace, we're seeking a talented PPC/User Acquisition Lead to join our team. If you're an English speaker driven by the challenge of testing, optimizing, and successfully acquiring users for a product that genuinely makes people feel good and fulfilled, this is an exciting opportunity.

Ready to take the leap? Click below to learn more about this job opportunity. 👇

As the PPC Lead / User Acquisition Lead at Spines, you will be a key player in driving our user acquisition strategy across multiple platforms, with a focus on Google Ads and Meta (Facebook/Instagram) Ads. You will oversee the entire lifecycle of paid campaigns, from strategy and execution to optimization and analysis. Reporting to the Chief Marketing Officer (CMO), you will work in a fast-paced, data-driven environment where your impact directly contributes to the company’s rapid growth and success.

This role offers the opportunity to build and lead a team of acquisition specialists, helping shape the future of Spines’ digital marketing efforts. You will be responsible for crafting campaigns that maximize user acquisition and brand visibility, ensuring our cutting-edge platform reaches a global audience of aspiring authors and readers.

 

WHAT YOU WILL DO:

• Campaign Strategy & Execution: Develop, implement, and optimize PPC campaigns across Google Ads, Meta Ads, and other digital platforms to drive user acquisition and growth.
• Team Leadership: Manage and mentor a team of acquisition specialists, fostering a culture of collaboration and continuous improvement.
• Budget Management: Manage acquisition budgets effectively, ensuring maximum ROI while meeting cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets.
• Performance Analysis: Analyze campaign performance through data analytics tools, providing actionable insights and adjustments for optimization.
• A/B Testing & Optimization: Lead A/B testing initiatives to refine ads, landing pages, and conversion funnels, driving higher performance and engagement.
• Collaboration: Work closely with content, design, and product teams to ensure campaign alignment with business goals and branding.
• Technology Utilization: Leverage automation and data-driven tools to streamline processes and scale campaigns efficiently.
• Reporting: Provide regular reports and insights to stakeholders, translating performance metrics into actionable strategies.
• Industry Trends: Stay updated with industry changes, platform updates, and best practices to maintain a competitive edge.
  
  

REQUIREMENTS:

• 5+ years of experience
• Proven experience as a PPC Manager, User Acquisition Manager, or similar role, focusing on Google Ads and Meta Ads.
• Experience managing high-budget campaigns with a strong track record of optimizing for ROI.
• Strong leadership skills, with the ability to build and manage high-performing teams.
• Expertise in analytics tools such as Google Analytics, Facebook Business Manager, and other ad and data platforms.
• Experience in A/B testing, audience targeting, and keyword research.
• Strong communication and collaboration skills, with the ability to turn data into actionable insights.
• Self-motivated and passionate about growth marketing and data-driven strategies.

BENEFITS:

• Competitive salary and performance-based bonuses.
• Opportunity to lead and grow your own team in a rapidly expanding company.
• Exposure to cutting-edge marketing technologies and tools.
• Collaborative, innovative, and inclusive company culture.
• Professional development and career growth opportunities.
  
  

Application Process:

First Round: Virtual interview via Google Meet.
Second Round: In-person interview at our Herzliya office and a practical assignment to evaluate your strategic and analytical skills in PPC and user acquisition.

We look forward to reviewing your application and having you join our growing Spines team!👇