Spines: #1 Fastest-Growing Book Publishing Platform in the U.S.

At Spines, we're proud to be changing the book publishing game for American and Canadian authors. Since our founding in 2020, our mission has been to remove barriers and provide quick, convenient services that are tailored to each author's unique needs. And we achieve this by leveraging cutting-edge AI technologies that streamline the publishing process.

As our business grows, we are looking for a General Manager (GM) to lead our  sales operation. This role oversees a high-performing, English-speaking team of 10–25 sales agents who work directly with U.S. clients. The team’s focus is to close deals — no lead generation, no qualification, just pure, high-quality sales execution.

As GM, you will be responsible for all aspects of site management: team leadership, performance oversight, process execution, culture building, and alignment with Spines’ U.S. revenue goals.

Ready to take the leap? Click below to learn more about this job opportunity. 👇

We are seeking a hands-on, metrics-obsessed sales leader with a proven track record managing call center or telesales teams. You excel at coaching agents to close, building structure for scale, and creating a culture of accountability and growth. You thrive in high-velocity, English-speaking environments and are passionate about developing talent.

Location: On-Site, Hermosillo

What You Will Do:

• Lead and manage a team of 10–25 English-speaking sales agents, focused exclusively on closing sales with U.S.-based prospects.
• Drive revenue performance across all key KPIs, including deal close rate, conversion, call efficiency, and average deal value.
• Oversee daily operations of the sales floor — from agent workflows to shift coverage to team morale.
• Coach agents directly through 1-on-1s, call reviews, live feedback, and structured training programs.
• Recruit and onboard top-tier sales talent to grow the site and maintain a pipeline of high performers.
• Monitor and optimize CRM performance (HubSpot or equivalent), ensuring all data and call activities are tracked and leveraged.
• Align your site with HQ in terms of sales goals, client experience standards, and strategic initiatives.
• Foster a winning, collaborative sales culture, built on performance, accountability, and continuous improvement.

Requirements: 

• 5+ years of experience managing U.S.-facing inside sales or call center teams (B2C preferred).
• Located in or within travel distance to Hermosillo (or near). 
• Proven success in running outbound/inbound sales floors with agents closing deals daily.
• Native or near native English fluency.
• Strong experience with CRM systems and sales dashboards (HubSpot, Salesforce, etc.).
• Excellent leadership, coaching, and team-building skills.
• High emotional intelligence and ability to lead through motivation and structure.
• Strong data literacy — ability to interpret reports and translate them into clear actions.
• Familiarity with U.S. consumer behavior; publishing or creative industry knowledge is a bonus.