Brand Icon Questionnaire
For the women who lead with vision, style, and substance.
Name
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First Name
Last Name
Email
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example@example.com
Please verify that you are human
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1. Who are you, and what is the story behind the work you do?
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Introduce yourself with your full name, business/brand name (if applicable), and tell us how your professional journey began. What drew you to your field?
2. What message or mission drives your brand or career?
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Tell us what you stand for—what values are at the core of your work, and what impact do you hope to leave?
3. What’s a defining moment that shaped who you are today?
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We want to know what challenged or changed you—whether it was personal, creative, or professional.
4. In what ways do you feel you embody the spirit of a ‘Brand Icon’?
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Share what makes you qualified to be featured—this could be your influence, style, body of work, consistency, mindset, or vision.
5. Which of these pillars do you most connect with—and why?
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Choose the 1–2 pillars that best reflect who you are and explain how they show up in your work or story: Brand Depth & Foundation, Strategy, Visual Design & Styling, Creative Production, Client Empowerment, Community
6. What’s something you’re currently working on, celebrating, or growing through?
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7. Drop one quote, lesson, or mantra that defines your current season.
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We love including a line that feels personal and reflective. It can be something you’ve said, something you live by, or a quote you return to.
Website/Portfolio, Social Media Accounts, Professional Title you want to use
Optional (but encouraged):
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Survey: Your Experience with HER.BrandAesthetic
We’d love your feedback! Please take a moment to share your thoughts about this process and how we can improve.
How did you feel about the Brand Icon Questionnaire?
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Did the questions help you share your story?
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3. Any suggestions or feedback?
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