Demographic Academic Research on ZARA
Which age range best describes you?
*
Under 18
18-24
25-34
35-44
45-54
55-64
65+
What is your gender identity?
*
Man
Woman
Non-binary
Prefer to self-describe/Other
Please specify:
Which continent do you reside in?
*
Please Select
Africa
Asia
Australia/Oceania
Europe
North America
South America
In which area do you live?
Rural
Suburban
Urban
Other
What is the highest level of school you have completed or the highest degree you have received?
*
Less than high school degree
High school degree or equivalent (e.g., GED)
Associate degree
Bachelor degree
Graduate degree
Some college but no degree
What is your approximate average household income?
*
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
What is your occupation?
*
What activities or hobbies do you enjoy doing in your free time?
*
What means do you use to shop at Zara?
*
In-store
Mobile app
Website
Social Media
3rd Party Reseller
All of the above
Other
How often do you shop at Zara?
*
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
Which issues, if any, have you experienced with Zara? (Select all that apply)
*
Shipment (delayed, difficulty making order/shipping address changes)
Delivery (lost or damaged packaging, missing items)
Refunds (unable to get a refund)
Returns (unable to make a return)
Customer Service (poor customer service, unable to contact them)
IT (app/website issues)
Store layout (confusing in-store layout, disorganised racks, etc)
Sales Associates (poor customer service experience with in-store staff, long wait times for assistance)
Purchases/Transactions (payment issues on Zara's end, long wait times at counters)
Not Size Inclusive
I have not had any problems
Misleading marketing (sales/promotions are not sincere/true or applicable)
Improper/Inadequate labelling (clothing in-store, size charts online, contact information for returns, etc.)
Product Quality
Product Prices
Other
Which other fast fashion brands do you use?
*
What are your favourite brands OUTSIDE OF fashion?
*
Brands in tech, food, etc.
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