DIAlog Diagnostic

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Terms and Conditions* This field is required.
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How would you describe your approach to ensuring data quality, accuracy, and trust?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I’m unsure how to judge the quality of data.
I take care to enter high-quality data, with support when needed.
I consistently check the quality of the data I enter in accordance with team guidelines.
I regularly check and validate the quality of our team’s data.
I lead projects that improve our organisation's data standards.
I develop validation checks and guidelines to improve data quality across the organisation.
I foster good data habits and clarify ownership to build a culture of trust in data quality.
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How would you describe your ability to help others clearly understand needs, goals, and possibilities across teams?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I sometimes struggle to explain what I mean or what I’m asking for.
I communicate clearly by asking questions and sharing ideas in ways others can understand.
I help my team use shared language so everyone stays aligned.
I support teams in setting achievable goals and realistic timelines.
I clarify roles and responsibilities and help ensure smooth handovers between people or teams.
I design resources and structures that support consistent, high-quality collaboration across teams.
I role model effective communication and guide others in building a shared culture of clarity and quality.
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How would you describe your approach to making data-related work easier, faster, or more connected?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I’m not yet confident using automation or AI tools in my work.
I use tools like AI prompts or templates to support simple, everyday tasks.
I create basic automations and follow established processes to improve routine work.
I initiate efforts to assess, map, and standardise workflows to make them ready for automation.
I lead automation projects that improve how data is handled and shared across teams.
I design scalable systems and pipelines that automate and support robust, integrated data operations.
I build platforms that embed Machine Learning Operations (MLOps) into core organisational processes.
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How would you describe your approach to exploring data and generating valuable insights?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I’m unsure how to analyse data and graphs to draw meaningful insights.
I can make sense of data shown in dashboards and charts to understand the current situation.
I independently explore data to identify trends and patterns.
I communicate data insights in a simple, accessible way to build understanding
I create dashboards and reports that communicate data effectively and inform decisions.
I apply advanced analytics, modelling, or AI techniques to uncover strategic insights.
I build data models or Machine Learning solutions that automate analysis and drive action.
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How would you describe your ability to use data to guide your decisions and align your work with strategic goals?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I'm unsure how to use data when making decisions.
I use data to support sound, evidence-based decisions.
I assess my performance using key metrics.
I plan and run data experiments to test what works.
I lead efforts that promote evidence-based thinking across the team.
I develop systems that track progress and support continuous improvement.
I design data strategies that align with and drive organisational goals.
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How would you describe your approach to using data responsibly and building trust in how it’s managed?* This field is required.Select the statement that best reflects your current level of experience or involvement:
I don’t fully understand my role in data governance yet.
I follow data protection policies with help or reminders from others.
I take responsibility for flagging risks and addressing poor data practices.
I support data governance by improving structures, tracking risks in a register, and clarifying accountability.
I lead efforts to embed ownership and accountability through data governance frameworks.
I design data governance frameworks that define clear roles and responsibilities across the organisation.
I champion fairness and accountability in how data and AI are used across the organisation.
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Rank the following statementsPlace the statement you most agree with first (1) and the statement you least agree with last (6)
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Please describe how data is currently used within your organisatione.g. where is data collected? What is it used for? What impact does it have?
Huge
Large
Normal
Small
Ok
Ok
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Please describe how you would like data to be used within your organisationWhat improvements would you like to see?
Huge
Large
Normal
Small
Ok
Ok
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Which aspect of working with data are you most interested in developing right now?* This field is required.Choose the one that best reflects your current focus or curiosity:
Strengthening your skills in data ethics, privacy, and risk to promote responsible data use.
Improving communication and collaboration to help teams understand data needs and possibilities.
Building confidence in data quality and ensuring data is accurate, reliable, and trustworthy.
Enhancing your ability in data exploration and insight to uncover meaning and trends.
Developing your use of processes, tools, and AI to streamline data work.
Using data-driven decision making to shape goals, priorities, and direction.
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About you* This field is required.Double-check your email address to make sure we can send your results to the right place.
First name
Surname
Email address
Job TItle
Please Select
Please Select
Never
Rarely
Sometimes
Often
Always
How frequently do you work with data?
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About your organisation* This field is required.
Organisation's name
Please Select
Please Select
Less than 1 year
1-3 years
4-6 years
7-10 years
More than 10 years
Don't know
How long has your organisation been operating?
Please Select
Please Select
1 (Sole Proprietor)
2-10 employees
11-50 employees
51-250 employees
More than 250 employees
Don't know
How many staff are employed at your organisation (including yourself)?
Please Select
Please Select
Administrative and Support Services
Agriculture, Forestry, and Fishing
Arts, Entertainment, and Recreation
Construction
Defense, Aerospace, and Security
Education
Energy (Oil, Gas, Renewables, and Utilities)
Environmental and Sustainability Services
Financial and Insurance Services
Food and Drink
Health and Social Care
Hospitality and Tourism
IT, Data, and Communication
Legal and Professional Services
Consulting and Management Services
Manufacturing
Mining and Quarrying
Pharmaceuticals and Life Sciences
Publishing, Media, and Creative Industries
Public Administration and Defence
Real Estate Activities
Retail, Wholesale and E-commerce
Transportation, Logistics and Supply Chain
Water Supply, Sewerage, and Waste Management
Other Services
What industry does your organisation operate in?
Please Select
Please Select
East Midlands
East of England
London
North East England
North West England
Northern Ireland
Scotland
South East England
South West England
Wales
West Midlands
Yorkshire and the Humber
Outside the UK
Where is your organisation based?
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Readiness and roadmapping* This field is required.
Please Select
Please Select
We have no plans yet
We are exploring options
We are actively seeking solutions
We have a plan in place and are implementing it
What best describes your organisation’s approach to data improvement?
Please Select
Please Select
Yes
No
Don't know
Are there any upcoming plans or projects where improving data capabilities will be a focus?
Please Select
Please Select
Less than £5k
£5k-£20k
£20k-£50k
£50k+
Don't know
If you were to invest in a data transformation project, what kind of budget might be available?
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Would you like to receive occasional emails from Data Understood about data tools, workshops, and other useful resources?* This field is required.You can unsubscribe at any time
Yes, I’d like to receive updates and offers by email
No, thank you
Should be Empty: