Brand Strength Assessment

  • Welcome to the Brand Strength Assessment. This short quiz will help you evaluate your brand across six key areas and uncover where you’re strong and where there’s room to grow. It takes just a few minutes and you’ll get a personalized score and insights at the end.

  • 🧱 Pillar One: The Brand Foundation

    These first questions are all centered around how clearly your business understands and articulates its purpose, audience, and position in the market.

  • Our mission, vision, and values are clearly documented and used to guide decisions across the company.*
  • We have a defined Ideal Customer Profile (ICP) and use it when creating offers, content, or campaigns.*
  • Our competitive positioning is clear and we know exactly how we’re different and why that matters.*
  • Our team is aligned on our core beliefs and can speak about them confidently.*
  • We’ve gone beyond vague ideas and actually built a strategic brand foundation we can refer back to.*

  • 🗣️ Pillar Two: Brand Messaging

    These questions focus on how effectively your brand communicates what you do, how you do it, and why it matters in a way that resonates with your ideal customer.

  • We have a written brand messaging guide with our tagline, key messages, and brand voice documented.*
  • Our core message and value proposition are consistent across our website, emails, and sales calls.*
  • Our brand story is clear and emotionally resonant and we use it in pitches, about pages, and content.*
  • We’ve defined a brand tone of voice, and our team uses it consistently in writing and speaking.*
  • We don’t just “wing it,” our messaging is built, refined, and applied strategically.*

  • 🎨 Pillar Three: Visual Identity

    These questions explore whether your visual brand, including your logo, colors, fonts, and overall style, consistently reflects who you are and builds trust at every touchpoint.

  • We have a professionally designed logo system, color palette, and font stack that reflect who we are.*
  • Our brand visuals are documented in a style guide and used across all media consistently.*
  • I feel confident that our visual identity looks polished, intentional, and appropriate for our audience.*
  • We don’t have to guess, our designers/team members know how to apply our visuals properly.*
  • Our brand visuals make an impression and help us stand out in a crowded market.*

  • 💻 Pillar Four: Digital Presence

    These questions assess how well your brand shows up online, from your website and social media to how easily people can understand and engage with what you offer.

  • Our website has a clear brand voice, intentional structure, and strategic content that reflects our goals.*
  • Visitors to our website know exactly what we do, who we help, and how to take the next step.*
  • Our digital platforms, like email, social, and landing pages, are visually and tonally aligned.*
  • We’ve thought through the full user journey, from first click to conversion.*
  • Our online presence feels like an extension of our brand, not an afterthought.*

  • 🧰 Pillar Five: Marketing Assets

    These questions look at the tools and materials your team uses to communicate, such as decks, social graphics, and print pieces, and whether they are cohesive, consistent, and ready to scale.

  • We have a library of branded templates for things like pitch decks, sales sheets, and proposals.*
  • Our team doesn’t waste time recreating materials, there’s a clear system for marketing assets.*
  • All our brand touchpoints, from packaging to presentations, look and feel consistent.*
  • We’ve built a toolkit that helps us show up professionally without reinventing the wheel.*
  • Our marketing assets support the brand experience and move people toward action.*

  • 🔁 Pillar Six: Ongoing Activation

    These final questions measure how well your brand is maintained and applied over time by your team, your partners, and across changing platforms and campaigns.

  • We’ve trained our team (or partners) to represent the brand consistently in voice and visuals.*
  • We update our brand elements and messaging intentionally as the business evolves.*
  • We have creative support (internal or external) to execute quickly and on-brand when needed.*
  • Our brand is being applied consistently across all departments—not just in marketing.*
  • We have systems or partners in place to help us maintain and grow the brand over time.*
  • Should be Empty: