Asia Business Council Annual Member Survey 2025
This questionnaire for members of the Asia Business Council asks about current business trends in the region and the world. It should take no more than 10 minutes to fill out. Responses are strictly confidential; we report only aggregate results without any information that would identify you or your organization.
Name (for internal use only - not to be disclosed):
*
First Name
Last Name
Email (for internal use only - not to be disclosed)
*
example@example.com
What is your principal business activity? (Can select more than one if applicable) (For internal use only)
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Agriculture
Energy
Materials
Industrials
Consumer Discretionary
Consumer Staples
Health Care
Banking/Finance/Investment
Information Technology
Real Estate
Retail
Telecom
Utilities
Professional Services
Travel, Leisure & Hospitality
Transportation, Shipping, Logistics, and Distribution
Section 1 - Business Environment in Asia
1. Thinking about overall business conditions in Asia in the coming 12 months, will they:
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Improve
Worsen
Remain about the same
Other
2. What are the reasons for your answer to question 1?
3. What do you expect will be the biggest economic challenge facing Asia in the next 12 months?
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Inflation
Recession (short, minor contraction)
Depression (severe, sustained contraction)
Other
4. What are the reasons for your answer to question 3?
5. In what countries/ regions do you plan to make new investments or increase your investment over the next 12 months? Check all that apply.
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NEW INVESTMENT
INCREASED INVESTMENT
Africa
Australia
Mainland China
Europe (excluding the United Kingdom)
United Kingdom
Gulf Countries (excluding Saudi Arabia and United Arab Emirates)
Saudi Arabia
United Arab Emirates
Hong Kong
India
Indonesia
Japan
Latin America
Malaysia
Mongolia
Myanmar
Nepal
Philippines
Russia
Singapore
South Korea
Taiwan
Thailand
U.S.A.
Vietnam
Other
None
If other, please specify.
6. Looking ahead to the next 12 months, please rank the following issues from 1 to 7 in order of their importance for your own business, with 1 being most important and 7 being least important. (Drag and drop the items to re-order.)
*
7. Thinking about your top-ranked issue from question 6, what are you and your company doing in response to this issue?
8. Over the next 12 months, does your company anticipate an increase, decrease, or no change in the following:
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Increase
Decrease
No change
Sales
Capital Spending
Employment
Section 2 - Geopolitical Issues
9. Which geopolitical development(s) are you concerned about for your business in Asia? (Select all that apply)
*
U.S.-China tensions
South China Sea tensions
Cross-strait tensions
India-Pakistan tensions
Tensions over North Korea
Russia-Ukraine conflict
Israeli-Palestinian conflict
Israeli-Iran conflict
Other conflicts in the Middle East
Domestic politics
None, these developments have minimal or no impact on my business / sector
Other
10. What are the reasons for your answer to question 9?
11. What tariff rates from the U.S. administration do you anticipate will be applied to your industry in the next six months?
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Less than 10%
10-25%
26-50%
51-100%
More than 100%
12. What impact do you expect a trade deal between the U.S. and your country will have on your economy by the year end？
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The U.S. is likely to benefit more
My economy is likely to benefit more
It will be more or less equally beneficial for both economies
Other
Section 3 - Artificial Intelligence (AI)
13. What type(s) of AI functions does your company plan to adopt or expand in business operations over the next 12 months? (Select all that apply) Note: Your response will help track adoption trends and compare with previous years.
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Customer interaction and support (e.g., chatbots and virtual assistants, analysis of customer feedback, language translation, speech-to-text transcription)
Sales and marketing (e.g., personalized recommendations, customer segmentation)
Service operations automation (e.g., automation of repetitive tasks, demand forecasting)
Manufacturing and quality control (e.g., quality control in production, robotics automation, digital twinning, production simulation)
Security and fraud detection (e.g., detection of cyber threats or fraudulent transactions)
Creative and generative AI (e.g., AI-assisted product design, automated content creation)
Autonomous systems (e.g., self-driving vehicles, drones)
Not applicable—my company has not adopted AI for business operations
Other
14. Looking ahead, what factor(s) within your organization would most help increase the adoption of AI technologies over the next 12 months? (Select all that apply) Note: This question is part of a longitudinal study to understand what drives AI adoption over time.
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Investing more financial capital in AI technologies
Increasing data availability
Building a sufficient pool of AI talent
Securing board members’ support of expanded AI use
Providing AI training and upskilling for employees
Developing a clear AI strategy and roadmap
Enhancing IT infrastructure to support AI initiatives
Encouraging a culture of innovation and experimentation
Not applicable—my company has not adopted AI for business operations.
Other
15. Looking ahead, what challenge(s) in AI adoption are you concerned about over the next 12 months? (Select all that apply) Note: This question is part of a longitudinal study to understand what drives AI adoption over time.
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Bias in AI algorithms
Poor data quality
Lack of coherent regulations on data privacy and security
Lack of integration with existing systems
Workforce displacement
Unequal access to AI within countries
Geopolitical rivalry in AI between countries
None of the above
Other
16. What emerging AI trends do you believe will have the most impact on your industry? (Select all that apply)
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Generative AI for innovation and content creation
AI powered automation and process optimization
AI for predictive analytics and decision support
AI in cybersecurity
AI in personalization and recommendation systems
Edge AI and IOT integration
AI in sustainability
None of the above
Other
Section 4 - Future Outlook
17. How can your business contribute in making a city more resilient in the future? (Select all that apply)
*
Investing in sustainable infrastructure (e.g., long lasting roads, green spaces, renewable energy systems, water management solutions
Public-private partnerships (e.g., co-developing affordable housing, upgrading public transport system, funding renewable energy projects)
Innovation and technology (e.g., Digital waste management, smart traffic system)
Corporate social responsibility (e.g., supporting education initiatives in underserved areas, funding urban greening projects)
Economic diversification (e.g., new and emerging sectors, stimulate entrepreneurship, investment across a broader economic base)
Job creation and skill development (e.g., expanding employment opportunities by aligning industry growth with the local talent pool, promoting vocational and digital skills training)
Crisis risk management expertise (e.g., implementing early warning system, training local emergency response teams)
Other
18. What are your current priorities in connection with your workforce?
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Not important at all
Slightly important
Moderately important
Very important
Extremely important
A. How important do you think phasing out the hybrid workplace model is for your company's future?
B. In your opinion, how important is granting additional holidays/annual leave in retaining top talent within your organization?
C. How would you rate the importance of attracting global talent for your organization?
If other, please specify.
19. If your answer is "important (moderately or above) in Q 1B", how many days of additional holidays/annual leave above the statutory number of holidays does your company give to employees for this purpose?
END
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