About the MSC UK Marketing Champion of the Year Award
The MSC UK Marketing Champion of the Year is presented to an MSC UK partner that has championed the MSC across the 2024-2025 financial year. Marketing efforts throughout the year should prominently feature the Marine Stewardship Council (MSC) and promote the importance of seafood sustainability to consumers. These could be social media posts, web articles, interactive events for children or adults, blog posts, press or media coverage but they need to have demonstrated the partner’s commitment to generating consumer awareness around the blue MSC ecolabel on its products or product range.
This award category is a chance for you to showcase your marketing efforts which feature the MSC and your commitment to communicate to, and engage with, your consumer audiences with fish and seafood sustainability.
An expert MSC judging panel will be looking for highly innovative and inspiring marketing and/or advertising touch points that champion your marketing and communication efforts.
Entries open: 9am on Monday, 14th July 2025.
Entries close: 5pm on Friday, 29th August 2025.
Why enter?
- Celebrate your marketing achievements.
- Gain recognition for your marketing efforts, your innovation, performance and best practice.
- Demonstrate your hard work and commitment to bringing certified sustainable seafood to your customers.
- Share and shout out about your award win to your partners, clients and consumers in your communications across the coming year and until our 2026 MSC UK Awards.
- Join an ever-growing community of MSC UK Award winners!
Who can enter?
All MSC UK partners who have activated marketing efforts across the 2024-25 financial year.
Who will be judging this award?
The MSC has put together a panel of marketing and communications experts from within its global Marcomms team as well a guest judge this year – Science Communicator and Marine Biologist PHD student, Yasmin Meeda. As in previous years, they will be judging the entries using the criteria below.
Judging Criteria:
Each entry into this category will be assessed against the following three criteria. All aspects of the criteria are weighted equally with a rating scorecard of 1 to 5.
- Asset creativity
The posts have clear, eye-catching and engaging creatives that connect to the ocean and sustainability.
- MSC brand recognition
The effective use by partners of the blue MSC ecolabel, to reach consumers and enhance awareness and understanding of the MSC and seafood sustainability.
- Sustainable seafood commitment
The posts shows clear commitment to promoting and associating the MSC with sustainable seafood and the need to protect seafood supplies for future generations.
Entry Terms and Conditions
Please answer the questions on the following page.
Entry information
This information is for internal MSC judging purposes only and will not be shared externally.