Promotion Grant Report

Project Recap
What type(s) of Promotion Grant did you receive funding for? Select all that apply.*

Advertising/MarketingWebsite Creation (Dawes County Only)Merchandise Creation (Dawes County Only)Incentive Grant (Dawes County Only)
Definitions:

Advertising/Marketing: These grants help reimburse an organization for the cost of advertising - tv, radio, digital, print ad buys and graphic design.

Website Creation: These grants help reimburse an organization for the costs of creating a website. These are capped at $1,000.

Merchandise Creation: These grants help reimburse an organization for the costs of launching a merchandising campaign focused on Northwest Nebraska. These are capped at $1,000.

Incentive Grant: These grants help reimburse organizations for costs associated with audio/visual rentals, facility rentals, speaker fees, referee fees, event bid fees or lodging for speakers or referees. *Only new events eligible, and grants are capped at $1,000.

**Refer to the complete grant guidelines for eligibility requirements.

Section I: Advertising Marketing Grant

Complete this section ONLY if you received for an advertising/marketing grant.
Program / Project Name
Did your advertising include "Paid for in part by Dawes (or) Sioux County"

YesNo
Event Start Date

MonthDayYear
Do you consider your event to have been a success? Why or why not? What worked well?
What obstacles did you encounter? What lessons were learned? What will you change in the future?
What was your anticipated attendance?
What was your actual attendance? How did you track this?
What were the demographics of attendees? (Hometown, ages, interests, reason for attending, etc.)
How many lodging rooms were used? How did you verify this?
What, if any, actions will be taken to make the event more self-sustaining?
Total Program Budget
Total Marketing Budget
Fill out the table below with the specific details of your marketing plan for which you are requesting reimbursement.
File Upload: Upload your marketing receipts.

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Section II: Website Creation

Complete this section ONLY if you received a website creation grant (available only in Dawes County).
Website Link (URL):
Completion Date

MonthDayYear
Describe your project. Did you have a website before? How does the new website improve upon that? How will you attract tourists to your website and business? Have you seen a change in your website insights yet with the improved site?
Total Website Development Budget:
Fill out the table below with the specific details of your website development plan for which you are requesting reimbursement.
File Upload: Upload your web development receipts.

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Section III: Merchandise Grant

Complete this section ONLY if you received a merchandise grant (available only in Dawes County).
Completion Date

MonthDayYear
Organization Hours of Operation
If you do not currently offer weekend hours, do you plan to do so between Memorial Day and Labor Day?

YesNo
Describe your project. What merchandise did you purchase? What design concepts did you include? Where and how will you market to tourists? Where are the items for sale at? Will the profit from the merchandise be enough to sustain the program long-term?
Did your merchandise design include: (select all that apply)

Crawford, NEChadron, NEWhitney, NEHarrison, NENorthwest Nebraska
Total Merchandise Budget
Fill out the table below with the specific details of your merchandising plan for which you are requesting reimbursement.
File Upload: Upload your receipts and final designs.

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Section IV: Incentive Grants

Complete this section ONLY if you received an incentive grants (available in Dawes County only).
Event Date

MonthDayYear
What did you use your incentive grant for? Select all that apply.

Audio/visual equipment rentalsFacility rentalsSpeaker feesReferee feesEvent Bid feesLodging for speakers or referees
Was your event successful? Why or why not? What worked well? Did the event attract new audiences to Northwest Nebraska?
What obstacles did you face? What lessons were learned? What will you change in the future?
What was your anticipated attendance?
What was your actual attendance? How did you verify this? (zip codes, ticket sales, head counts, etc.)
How many hotel rooms were filled? How did you verify this? Can you demonstrate that this was an increase in lodging for the area?
What demographics did your event attract? (Hometowns, ages, interests, marital/family status, education/income levels, etc.)
What, if any, actions will be taken to make the event more self-sustaining in the future?
Fill out the table below with the specific details of your incentive grant for which you are requesting reimbursement.

PROMOTION GRANT REPORT