About the MSC UK Online Brand of the Year Award
The Award for MSC UK Online Brand of the Year is presented to an online brand that has demonstrated exceptional leadership in championing seafood sustainability, through offering a strong range of MSC certified products to their customers, and raising awareness about the importance of choosing the blue MSC ecolabel with their consumer base.
Only businesses that sell MSC certified seafood exclusively online are eligible for this category.
Entries open: 9am on Monday, 14th July 2025.
Entries close: 5pm on Friday, 29th August 2025.
There is no cost of entry.
Why enter?
- Reward and recognise your hard work in bringing sustainable seafood to your business and customers.
- Gain recognition for your commitment to sustainability, innovation, performance, and best practice as an online brand.
- Become part of a growing group of sustainable seafood leaders and MSC award winners!
Who will be judging this award?
Nominations will be shared with an independent external panel of expert judges from across the seafood sector.
Judging Criteria:
Each entry into this category will be assessed against the following three criteria outlined below. All aspects of the criteria are weighted equally with a rating scorecard of 1 to 5.
- MSC Certified Range
Has a strong offering of MSC certified species available to customers.
- Increasing Awareness
Has advanced consumer awareness about seafood sustainability through use of the MSC ecolabel.
- Commitment to Sustainability
Has demonstrated leadership in the field of seafood sustainability.
Entry Terms and Conditions
Please answer the questions on the following page. We will only award this category if we receive more than one nomination.
Entry information
This information is for MSC judging purposes only and will not to be shared externally.