Understanding Your Customer

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What is your email address?
example@example.com
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1. Who is your dream customer?Think about your best or most valuable customers. Describe who they are. What type of person or business are they? What makes them a great fit? What kind of customers do you want more of?
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2. What problems or goals does this customer have?Focus on what they're trying to solve or achieve when they come to you. What pain points are they feeling? What results are they looking for? What frustrates them about other solutions?
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3. Why do they choose you?What makes your product or service the right choice for them? What are your strengths, differentiators, or benefits that matter most to them?
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4. Where does this customer spend time?Where can you reach or observe them? Online communities? Social media platforms? Events, groups, industries? How do they prefer to get information?
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5. What do you feel uncertain or unclear about when it comes to your customer?Be honest—what do you wish you knew better about them? What do you feel like you're guessing at? What are you curious about or struggling to connect on?
Should be Empty: