What Kind of Healthcare Marketer Are You?

What is your biggest marketing focus going into 2026?* This field is required.

Consolidating data across martech platforms to improve reporting and decision-making.

Creating shared KPIs across marketing, operations, and recruitment to drive alignment.

Adopting next-gen tech to make marketing smarter, faster, and more efficient.

Finding new ways to repurpose content across channels without added costs.

Deepening our understanding of the patient journey with more voice-of-the-customer data.

Expanding into new channels with high-growth potential.

Building stronger partnerships with community organizations and local influencers.

If your marketing strategy were a movie, what genre would it be?* This field is required.

A gripping documentary that tells the story with facts.

Perfectly orchestrated heist film—every role, every move, tightly coordinated.

Sci-fi thriller with cutting-edge tech, unexpected twists, and aliens.

Feel-good underdog sports movie where grit and hustle save the day.

Heartfelt drama that tugs on your heartstrings + makes you cry.

Fast-paced action film with insane stunts AND character growth.

Cozy coming-of-age story rooted in community.

What is your take on AI in healthcare marketing?* This field is required.

I fully embrace it. I use attribution modeling, predictive analysis, & tools to make sense of data.

Any AI tool that allows easy data sharing across departments is a win for me.

Tech-first all the way! I’m always five steps ahead, integrating the latest and greatest tools.

I use AI like duct tape—fast, flexible, and perfect for getting creative work done on the fly.

It helps me track patient preferences and behaviors, allowing us to create more personalized content.

I use it to scale smarter and drive ROI—but if it doesn’t move the needle, I don’t waste time on it.

I’m cautious with AI—I’d rather build real connections than rely on tech that feels impersonal.

Patient volume just took a dip—what’s your first play to turn things around?* This field is required.

I dig into the data to figure out what has changed and where we’re losing traction.

I huddle with ops and intake to troubleshoot where the disconnect is happening.

I launch a new campaign with the latest tools or ad formats to boost engagement.

I whip up fresh creative, test new hooks, and hustle to stretch our ad dollars.

I look for ways to better personalize our messaging and meet patients where they are.

I reallocate budget to the top-performing channels and focus on ROI fast.

I double down on community engagement—people need to see us, hear from us, and trust us.

What is your marketing motto?* This field is required.

“If I can’t measure it, it didn’t happen.”

“Silo-smashing is my cardio.”

"Adapt or get left behind."

“Who needs budget when you have pure chaos and Canva?”

“What would the patient think? No, really. WWTPD.”

“ROI or GTFO.”

“Community > clicks.”

Paid search performance is plateauing, and it’s time to expand your upper-funnel strategy—what’s your play?* This field is required.

Analyze attribution paths to see what channels influence early engagement and build a data-backed funnel strategy.

Partner with ops to target underperforming clinics and boost campaigns to drive new patients where it's needed most.

Test new upper-funnel tactics like YouTube, programmatic, or CTV with dynamic creative and smart targeting.

Launch a lean video or social campaign using repurposed content and free tools to test the waters.

Create content that speaks to patient concerns, builds trust, and starts the conversation early.

Identify high-potential markets or service lines, then scale upper-funnel investment where demand and capacity align.

Use word-of-mouth, testimonials, and real stories to grow brand awareness offline and online.

“Oh, you work in healthcare marketing? I’ve always wanted to make ads...” What they don’t see is:* This field is required.

Me, linking five different platforms just to get a single market performance report.

Me, trying to align a campaign with provider schedules, clinic hours, and the moon cycle.

Me, demoing my fourth AI tool of the week because this one promises to “revolutionize everything.”

Me, turning an old blog post into 17 high-performing assets because that’s all I’ve got.

Me, crying reading a patient review about how we helped their family.

Me, juggling 20 campaigns while trying to prove ROI by the end of the quarter—and still making it look easy.

Me, explaining (again) that grassroots marketing is marketing.

You’re told to “prove marketing’s value” in the next board meeting—or risk further cuts. What do you bring to the table?* This field is required.

A dashboard tying every campaign to patient acquisition, retention, and ROI.

A timeline showing how marketing helped fill provider schedules and reduce no-shows.

A side-by-side comparison of campaign metrics before and after implementing a new online scheduler.

A deck titled “How We Made It Work With What We Had (Again)”—because that’s basically the job description.

A revenue forecast showing how current marketing investment leads to scalable growth.

Survey results and review data proving improved patient sentiment and brand perception.

Community activation metrics (event attendance, partnerships, referrals, etc.) tied to patient volume.

Which part of HIPAA compliance makes your brain short-circuit?* This field is required.

Tracking the patient journey without being able to track the actual patient.

Having to revise multiple workflows and notify five teams because the website development team rolled out a new form solution.

Discovering the sexy new AI tool doesn’t sign a BAA.

Realizing you can never use Google Analytics like a normal marketer anymore.

Writing empathetic ad copy, only to realize we can’t use any of the data to actually reach the patients who need it.

Realizing (post-merger) that a new acquisition's website has tracking pixels...everywhere.

Worried that even your event flyers are too “targeted.”

What would be your ultimate “red flag” phrase to hear during a marketing meeting?* This field is required.

“This channel feels like it’s working. Let’s double the budget.”

“I’m sure the clinics can handle the volume.”

“We don’t have time to test new tools. Let's just keep it the same."

"We'll wait to revamp the landing page until the new website is done—next year."

"Let’s make it sound more clinical.”

“We should focus on impressions this quarter.”

“Why would be bother with local events? Let’s just run PPC.”

Enter your email to unlock your healthcare marketing persona AND gain access to exclusive Scaling Up content.* This field is required.You'll recieve a FREE ticket to Scaling Up: The Healthcare Performance Marketing Summit, plus a personalized agenda, and resources based on your unquiqe marketing persona.

example@example.com

Marketer Persona - Quiz Result

The Ops Orchestrator

You’re the glue that holds everything together. You make sure marketing and operations are always in sync! Whether it's managing clinic capacity, handling recruitment, or keeping teams working together smoothly, you're the one keeping it all aligned. You thrive on data and love finding creative solutions when things get tricky—because no challenge is too big for you!

Your biggest hurdle? Juggling the ever-changing needs of different teams while making sure everyone’s got what they need to succeed. But no worries—you’ve got operational harmony down to a science, ensuring every department feels heard and valued, all while driving growth and delivering top-notch patient care.