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Visual healing
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29
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1
Name
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2
Age
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Under 18
18-24
25-34
35-44
45-54
55-64
65 and above
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3
Gender
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Location
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Occupation
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6
Do you have a formal diagnosis? (if yes, please specify)
Not yet
No, but I suspect my symptoms are gut-related
No diagnosis or medical guidance yet
Yes, and I was diagnosed
Yes, but no clear diagnosis
Yes, I used to struggle but have healed/improved
No, but I’m curious to learn more
Other
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7
What gut-related symptoms are you currently facing? (Select all that apply)
Bloating
Gas
Constipation
Diarrhea
Acid reflux/heartburn
Nausea
Brain fog
Fatigue
Skin issues (eczema, acne)
Food sensitivities
Weight fluctuations
Headache
None
Other
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8
On a scale of 1 to 10, what is your symptoms severity?
1
2
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9
10
1 (Not severe)
10 (Extremely severe)
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9
How long have these symptoms lasted?
Less than 1 month
1–6 months
6 months–1 year
1–3 years
More than 3 years
Other
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10
What tests have you done, if any?
Blood
Stool
Endoscopy
Intolerance panel
SIBO test
Liver function test
Ttg IGG/IGE/IgG
Biopsy
Microbiome
Other
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11
How were you handling each stage of your journey
Getting a clear diagnosis from doctors
Finding a treatment that actually works long-term
Knowing what foods to eat or avoid
The overwhelming amount of conflicting online information
Figuring out the lifestyle changes
Staying consistent with lifestyle changes
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Getting a clear diagnosis from doctors
Finding a treatment that actually works long-term
Knowing what foods to eat or avoid
The overwhelming amount of conflicting online information
Figuring out the lifestyle changes
Staying consistent with lifestyle changes
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12
What’s one thing you really wish existed to help manage your gut/autoimmune stuff?
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13
What part of your journey felt most confusing or frustrating? Why?
Getting a clear diagnosis - “Too many tests or no clear answer”
Understanding what was actually causing it -“Root cause vs random symptoms”
Doctors giving different opinions
Finding the right diet plan- Conflicting food advice everywhere”
Choosing the right supplements / products
Sticking to changes long enough
“No one really ‘gets it’”
Too much information online-“Overwhelming — too many ‘experts’”
Cost of tests / programs - “Felt expensive or unclear value”
Other
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14
What do you need the most to manage your symptoms
Clear guidance and a plan
Personalised food or diet support
Better testing and diagnosis
Affordable, reliable products
One trusted expert or coach
Emotional support or community
Easy recipes or meal ideas
Stress or lifestyle help
Follow-ups and tracking
Other
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15
Which of these had the BIGGEST positive impact on your healing?
A specific diet change (e.g., elimination, Low-FODMAP)
Finding the right supplements or medication
Working closely with a functional medicine practitioner
Mind-body practices (e.g., yoga, therapy, stress reduction)
Guidance from a coach or support group
My own disciplined tracking and journaling
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16
What resources helped/ would help you the most?
Practitioner guidance
Books/blogs
Support group
Tracking/journaling
Personal reflection
Continuous monitoring
AI
Short videos
Visual PDFs/infographics
WhatsApp nudges
Guided email courses
Audio formats
Video explainers
Other
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17
What are you looking for in a gut health brand or resource?
Clarity (less jargon)
Prevention tools
Beginner-friendly education
Diagnostics/testing
Personalized wellness
Tracking/monitoring options
Management tools
Personal coach
Continuous monitoring
Other
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18
How do you decide what to trust when buying gut-health products or programs?
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(choose only 3)
Doctor’s advice
Online reviews
Design + Packaging
Ingredients
Scientific backing
Gut feeling/intuition
Price point
Influencers
AI
Clinically approved
Recommended by friends/family
Other
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19
Thinking about a difficult day with your symptoms, which of the images below best represents that feeling?
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20
Now, think about the feeling of relief or a 'good gut day'. Which of these images feels most like that?
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21
Imagine you are looking for a health solution. Which of the following scenes gives you the most confidence in the solution being offered?
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22
If your health guide were a person, which person would you trust most to guide you on this journey?
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23
Which colour palette below makes you feel the most 'healthy' and 'healing' what all things you are facing?
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24
What feeling or idea do these colours bring to your mind?
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25
Imagine you see these three product boxes on a shelf in a store. You don't know anything about them except what you see. Which one would you pick up first?
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26
What about its appearance made you want to pick it up?
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27
“A gut health brand that looks too ____________ makes me feel disconnected.”
Fancy
Boring
Clinical
Trendy
Foreign
Confusing
Other
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28
Which of these lines makes you feel heard?
"It’s okay, we’re with you today."
"We know it’s not just your stomach."
“You’ve tried everything. We get it. You don’t have to figure this out alone.”
“Your gut is talking. We’re here to help you listen.”
“One small step at a time.”
“You deserve clear answers, not guesswork.”
“What’s happening inside you makes sense — let’s decode it.”
“You don’t need more pills. You need a plan.”
“This is your story. We’re listening.”
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29
Would you be willing to share more insights with us, to build a better solution for the community? If so, please let us know how we can connect with you.
We really value your time — your answers will shape how we design real solutions. Thank you!
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