"Precision in Practice: Rethinking Field Marketing for Greater Impact"
1. Making the Most of Less – High-Impact Strategies on Limited Budgets
Exploring how field marketers can design purposeful, resource-smart initiatives that still drive meaningful engagement and results — with insights on targeting, format design, and cost-efficiency
2. Quality Over Quantity – Redefining Executive Engagement
A deep dive into how to connect with the right decision-makers (not just the usual suspects), and avoid the trap of surface-level metrics in favour of real influence and pipeline progression.
3. The Field-Sales Feedback Loop – Closing the Gap on ROI Clarity
Discussing how marketing can better partner with sales and vendors to interpret post-event outcomes, create continuous feedback cycles, and refine outreach for future relevance and resonance.