2025 Mid-Year Business Check-In Survey
As we wrap up the first half of 2025, Destination Door County wants to hear from you! We’re gathering insights on business trends so far this year; what’s working well, what opportunities you’re seeing, and where additional support might help. Your feedback will help us better understand factors like weather, staffing, visitor demand, and guide future marketing strategies (including encouraging visitors and supporting extended hours where possible). Please take a few minutes to share your perspective. Your input is truly valuable and helps us support a thriving business community here in Door County!
Please Select your Business Category
Accommodations (Hotel, Resort B&B, Short Term Rental, etc.)
Restaurant/Cafe
Retail
Attraction/Activity
Service
Other
How many employees do you have
1-5
6-10
11-20
21-50
51 +
Overall Business Performance
We’re starting by checking in on how things are going. How would you characterize your business performance in the first half of 2025? This helps us understand the broader picture across the county.
How would you describe your business performance in the first half of 2025?
Exceeded expectations
Met expectations
Slightly below expectations
Significantly below expectations
OPTIONAL: Any idea as to why?
Visitor Demand
Understanding visitor behavior is key to planning ahead. Please share what you’ve been seeing when it comes to visitor interest, spending, and timing.
How would you describe visitor demand at your business so far this year?
Higher than usual
About the same as usual
Lower than usual
Comments (Optional)
What trends have you noticed in visitor behavior? (Select all that apply)
Guests staying longer
Guests spending more
Guests spending less
More weekday traffic
More last-minute bookings
Other (please specify)
Comments (Optional)
Staffing and Operations
Staffing continues to be a major factor in business success. Tell us how you’re doing in terms of staffing and how it’s affecting your ability to serve customers.
How are your staffing levels so far this year?
Fully staffed and comfortable
Adequate but could use more support
Experiencing staffing shortages
Are current staffing levels allowing you to maintain or expand your desired hours of operation?
Yes, fully
Partially
No
Are you able to provide staff housing
Yes
No
If staff housing were available would you hire additional staff to meet any currently unmet staffing needs?
Yes
No
Comments (Optional)
Hours of Operation
We know many businesses adjust hours seasonally or in response to demand. Let us know what’s changed for you and why.
Did you adjust your hours during the first half of this year?
Yes, we have extended hours
Yes, we have reduced hours
No changes
If you reduced hours, what were the contributing factors?
If you’ve extended or are considering extending your hours, what factors have supported this decision? (Select all that apply)
Increased visitor demand
Availability of staff
Positive financial return
Community events or activities
Other (Optional)
Business Outlook
We’re halfway through the year, but there’s still a lot to come. What’s your outlook for the rest of 2025?
As our peak season is now in full swing, how would you describe your outlook for the remainder of 2025?
Very positive
Generally optimistic
Neutral
Somewhat concerned
Very concerned
What factors are influencing your outlook?
Support & Resources
We want to make sure our programs and efforts are helping you. How are we doing, and what would be most helpful moving forward?
How satisfied are you with the resources and support provided by Destination Door County so far this year?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Comments (Optional)
What types of support, programming, educational sessions, or marketing strategies would be most helpful to your business moving forward?
Additional Comments
Is there anything else we should know to better understand how we can support you and celebrate the great work you're doing?
OPTIONAL: Need assistance? Please let us know how we may help, and how we can reach you.
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END OF SURVEY
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