How do you sleep?
How do you sleep? Thank you for opting to take part in the State of Sleep 2025 - a short, reflective check-in about your sleep habits, rituals and needs. The survey will take just 2-3 minutes and will help us to shape future products, journal content and sleep stories Everyone who takes part will receive a 10% discount code. One respondent will be selected to receive a £200 gift card
Section 1: Sleep patterns
How would you describe your typical sleep?
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Deep and restorative
Light and disrupted
It varies
I'm not sure
On average, how many hours of sleep do you get each night?
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Rows
Less than 5
between 5 and 6
6-7
7-8
More than 8
Sleep Time
What most affects your ability to fall or stay asleep? (select all that apply)
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Temperature
Noise
Anxiety or a busy mind
Partner disturbance
Hormonal changes
Screen time
Children or pets
Daylight
Other
What's your ideal sleep environment?
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Cool and breathable
Warm and cosy
Blackout dark
Soft lighting
Section 2: Bedding and bedtime rituals
What kind of duvet do you currently use?
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Wool
Down or feather
Synthetic
Unsure
Have you ever used wool bedding?
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Yes - and I love it
Yes - but I didn't notice a difference
No - but I'd like to try it
No - and I'm not interested
What matters most to you when buying bedding? (select all that apply)
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Comfort
Breathability
Sustainability
Made in the UK
Natural materials and non-synthetic
Longevity or durability
Design and aesthetic
Do you have any rituals or habits that help you wind down before bed?
Section 3: Health and comfort needs
Do you experience any of the following that affect your sleep? (select all that apply)
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Night sweats or overheating
Allergies
Skin sensitivities or eczema
Menopause or perimenopause
Post-cancer recovery or long-term treatment
Chronic pain or health conditions
Restless legs or muscle discomfort
None of the above
Other
Would bedding designed to support these needs interest you?
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Yes
No
Maybe
Section 4: What you sleep on
Which of the following do you currently use? (select all that apply)
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Pillow (synthetic)
Pillow (natural / wool / down)
Mattress topper
Mattress protector
Mattress (spring)
Mattress (foam)
Mattress (natural or organic)
Other
How old is your current mattress?
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Rows
Less than1 year
2-5 Years
5-10
Years
Over
10 Years
Unsure
Mattress Age
How well insulated is your home, particularly you bedroom?
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Very well insulated - we retain heat easily
Relatively well insulated - comfortable most of the year
Poorly insulated - often cold or drafty
Unsure
If you've considered upgrading your bedding or mattress, what's held you back? (choose any that apply)
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Price - I'd need to split the cost
I'd want to try it in person first
I'm not sure what to choose
I've never thought about it
I haven't found the right brand
Other
Section 5: How you feel about sleep
Do you feel you get enough sleep?
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Yes, most nights
Sometimes
Rarely
Never
If you could change one thing about your sleep, what would it be?
Thank you for taking part in this years survey. Your answers will help us to shape future products, journal content and sleep stories. Please share your email address to receive your discount
*
example@example.com
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