BACKYARDMEDIA - DIGITAL CAMPAIGN WORKSHEET

DIGITAL CAMPAIGN WORKSHEET
Advertiser
Geo-Fence ID(s)
Primary Marketing Contact

First NameLast Name
Email
Phone Number
Website URL
Social Information/Authorization
Campaign Notes
Media Guide

First NameLast Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
Digital Specialist

First NameLast Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
Is Radio Included In This Campaign

YesNo
DIGITAL TACTICS
Tactic (One)
Number of Monthly Impressions*
Number of Months for Tactic*
Cost Per Thousand Impressions (in USD)*
Total Impressions
Tactic One Investment (USD)
Digital Tactic (One) Notes - Creative Guidelines/Ad Materials
Tactic (Two)
Number of Monthly Impressions*
Number of Months for Tactic*
Cost Per Thousand Impressions (in USD)*
Total Impressions
Tactic Two Investment (USD)
Digital Tactic (Two) Notes - Creative Guidelines/Ad Materials
Tactic (Three)
Number of Monthly Impressions*
Number of Months for Tactic*
Cost Per Thousand Impressions (in USD)*
Total Impressions
Tactic Three Investment (USD)
Digital Tactic (Three) Notes - Creative Guidelines/Ad Materials
Tactic (Four)
Number of Monthly Impressions*
Number of Months for Tactic*
Cost Per Thousand Impressions (in USD)*
Total Impressions
Tactic Four Investment (USD)
Digital Tactic (Four) Notes - Creative Guidelines/Ad Materials
Tactic (Five)
Number of Monthly Impressions*
Number of Months for Tactic*
Cost Per Thousand Impressions (in USD)*
Total Impressions
Tactic Five Investment (USD)
Digital Tactic (Five) Notes - Creative Guidelines/Ad Materials
Tactic (Six) Custom
Number of Months for Tactic*
Tactic Six Investment (USD)
Digital Tactic (Six) Notes - Specifics/Creative Guidelines/Ad Materials
Total Campaign Impressions (excluding Custom)
Total Campaign Investment (USD) (Including Custom)
Start Date
End Date
Deadline For All Ad Materials
CREATIVE GUIDELINES AND AD MATERIALS NEEDED (SELECT)

File types/formats (e.g., JPEG, PNG, GIF) Max. Size 150KBTargeted Display - Ad sizes - 300x250* Medium Rec, 300x50 Mobile Banner, 320x50* Mobile App Banner, 160x600* Skyscraper, 300x600 Wide Skyscraper, 728x90 Leaderboard.Targeted Display ads w/Website Retargeting - BYM can send the client a pixel with directions or the client can give BYM access. 97% of web traffic is lost. The pixel follows customers after they leave the website, serving them ads via the Google Display Network (see: Targeted Display - Ad sizes)Animated ads (GIF) - Length: 30 seconds or shorter. Must stop after :30. Speed: 5FPS or slower. Compression: 150Weather Triggered - (2) sets of ads minimum - One set of general creatives and one that is specific to whatever the weather trigger is.YouTube Video In Stream & Discovery - Must be uploaded to YouTube (send video URL). Must allow embedding. Must be public or unlisted. True Streaming not allowed. 15 seconds recommended in order for public view counts to be incremented. Maximum length 30 seconds. Maximum file size 1KB.YouTube Bumper Ads - See above. Must be exactly :06 seconds.Meta Feed Image Ads - Size(s): 1080 x 1080. Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad)Text: 125 characters (if there is no link). Headline: 25 characters (any more will appear truncated). Link Description: 30 characters.Meta Feed Video Ads - Upload the highest-resolution source video available without letter or pillar boxing (no black bars). Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square). Recommended aspect ratio: Between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3, and Full Portrait: 9:16). Multiple video formats are acceptable. .MP4 or .MOV is recommended. Max video file size: 4GB. Max video length: 240 minutes. Video captions and sound: optional but recommended. Video thumbnail image no more than 20% of text. Headline: 25 characters (any more will appear truncated). Link Description: 30 characters.Meta Carousel Images - Size: 1080 x 1080. No maximum size restriction. Minimum 2 cards and a max of 10 cards per Carousel Ad. Recommended image ratio: 1:1. Image file types: .jpg or .png. Text: 125 characters (if there is no link). Headline: 40 characters (any more will appear truncated). Link Description: 20 characters (optional on Instant Articles)Meta Carousel Video - Size: 1080 x 1080. Minimum 2 cards/max of 10 cards per Carousel Ad. Proper aspect ratio: 1:1. All video formats should be either .MP4 or .MOVMax. Video size: 4GB per video. Max video length: 240 minutes. Video thumbnail image: no more than 20% text. Text: 125 characters (if there is no link). Headline: 40 characters (any more will appear truncated). Link Description: 20 characters (optional on Instant Articles).Meta Stories Ads - Recommended image size: 1080 x 1920 (but keep text within 1080 x 1420). Image ratio: 1.91 to 9:16. Images no more than 20% text. Image file types: .jpg or .pngSnapchat Single Image or Video Ad Requirements - File type: .mp4, .mov, .jpg, or .png. Aspect ratio: 9:16. Size: 1080px x 1920px. Length: 3-180 seconds. Brand, Headline, and Calls-to-Action - Brand: Up to 25 characters with spaces. Headline: Up to 34 characters with spaces. Calls-to-action: Select the CTA text. Snapchat applies the visual and placesthe CTA on the ad.CTV/OTT - Video Spec File Format: mp4, mov. Size: Min. 1280x720px, Max. 1920x1080px. File Size: < 200MB. Maximum Length: 60 seconds. Best Practice: :15 or :30 sec videos have more inventory available. With :60 second video - please also include a :15 or :30 sec video as wellMobile Pre-Roll - Video Spec File Format: mp4, mov. Resolution: Min. 1280x720px, Max. 1920x1080px. File Size: < 200MB. Maximum Length: 2 minutes.Geo-Fence (Real Time) - Sizes: 320x50, 300x250 & 728x90 (must follow all the same rules as display). The restrictions for fences are: Any location where the audience is under the age of 13, police stations, military bases, strip clubs, churches, dispensaries. We can target medical facilities, but it will need to be a min of a 1-mile radius. We can still accomplish targeting these locations by using “anchor addresses” - The address of a nearby commercial property (preferably one with little foot traffic). We use this as an anchor and apply a small radius so that it covers the actual location we are targeting. Please advise Advertiser that in the reporting it will reflect the name of the anchor address.Look Back Geo-Fence - Indicate the look back time frame or specific dates for the device ID pull. For outdoor events, provide an address to use for the general area. Also provide a screenshot for where the fence should be drawn.Political - There are a number of state political advertising guidelines that vary by state. Be aware of state/local rules. In addition to the following guidelines, all political ads will be submitted from the partner (3rd Party) to the platform for approval prior to going live. BYM does not control the approval, or the timing of approval, from the platform. As a general rule, give at least 7-10 business days for approval. Facebook Guidelines - If the campaign or group currently has a Facebook Page, the following is required for BYM to run a campaign: The FB Page must have a designated Owner/Admin assigned to the Page. That Owner must have a domain-based email address that matches the Website URL. It cannot be a personal email or any other email that does not match the website. FB Page Admin must approve access request from our partner to proceed. If the campaign does not have a Facebook page and/or authorization to help them get set up to run political ads, BYM cannot set this up for them. Direct them to the following help article: https://www.facebook.com/business/help/208949576550051?id=288762101909005 Once completed and Facebook approves the page, BYM can begin our work once they approve access to that account to BYM (procedure listed above). Creative approvals are required by the platform (please follow the guidelines provided above). Campaigns will also require additional set-up steps on the fulfillment side. Please allow at least 7-10 business days for campaign set-up. Google Guidelines - The campaign must be Google verified for any Google-related products (Search, Display, Video). Completed documents are needed for that verification. BYM needs at least 3 business days to process the verification. BYM cannot target by zip codes for political ads. In general - Creative must not violate local campaign/election laws. Creative must include a disclosure showing what organization paid for the advertising campaign. Ads should not include negative, defamatory, or hyperbolic language. No aggressive or sensationalized rhetoric including any false or misleading information. Ads must not contain any content that promotes hatred, discrimination, or disparages an individual or group.
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DIGITAL CAMPAIGN WORKSHEET

DIGITAL TACTICS