Clear Brand Strategy Website Audit Form

1
Name* This field is required.
First Name
Last Name
2
Email* This field is required.
example@example.com
Email Verified
The verification code has been sent to some@email.com
Please check your mailbox and paste the code below to complete verification
••••
Didn't receive verification code?or
Receiving the email may take a few minutes, thank you for your patience!
3
Phone Number* This field is required.
Please enter a valid phone number.
4
Company* This field is required.
5
Does our homepage clearly communicate what we do, who we serve, and why it matters?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
6
Are our mission, vision, and values present—and felt—in the content?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
7
Is our messaging consistent across all top-level pages and product/service lines?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
8
Do our headlines sound like us or like generic industry language?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
9
Do our key pages (About, Services, Product, Careers, Contact) have a clear goal and CTA (Call to Action)?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
10
Is our content written for decision-makers (not just internal jargon)?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
11
Are we telling the right stories—case studies, proof points, customer benefits?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
12
Is old or outdated content still live and discoverable by search?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
13
Does our content guide users through a journey—or drop them in at random?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
14
Can someone unfamiliar with us find what they need in under three clicks?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
15
Is our navigation intuitive, scalable, and not overwhelming?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
16
Are we using clear calls to action that reflect different user needs (inquiry, request demo, etc.)?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
17
Do we have too many pages doing the same thing?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
18
Are our brand fonts, colors, and imagery applied consistently across all pages?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
19
Are we using outdated design elements or visuals that no longer reflect who we are?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
20
Do our photos and graphics reflect the diversity and professionalism of our teams and customers?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
21
Does our site design support trust, clarity, and credibility?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
22
Are our page titles and meta descriptions clear and keyword-relevant?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
23
Are we ranking for the terms we should be ranking for?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
24
Are there broken links, missing alt tags, or accessibility issues?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
25
Do we have Google Analytics (or similar) set up to track meaningful user behavior.* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
26
Who owns website content updates? Is it clear and consistent?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
27
Are stakeholders aligned on what the site is for (awareness, lead gen, recruiting)?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
28
Do we regularly review and update content based on performance?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
29
Is there a defined process for approving messaging, design, or structure changes?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
30
Do internal teams know how to leverage the site in their own workflows?* This field is required.
1 - On Track
2 - Needs Review
3 - Needs Improvement
31
Your Total!
Should be Empty: