1. How do you want to be seen professionally?
2. What about your life, personal story, and/or any experiences that have brought you to where you are now?
3. How have you grown into the creator and business owner you are today?
4. If you offer services, who are you speaking to?
4a. What are their pain points/what is keeping them up at night?
4b. What are their desires?
4c. How do they crave to be seen + heard?
4d. How would one of your clients describe you?
5. Imagine if your ideal client were to discover your products/services… how do you want them to feel?
6. If you could just get braggy for a second, what’s the best thing about you that you and ONLY you can do?
7. What are you crafting for yourself + your legacy by creating this business?
8. What do you want to be known for?
9. Please create & drop a Pinterest board that represents your branding vision for this campaign.
What do you want visitors to DO when they interact with your marketing materials? Top priority & lowest priority.
Do you have any freebies? If yes, include links.
If you answered yes to freebies, do you want them to be able to put in their name & email right on that page, or do you want it to open up to another page?
What email marketing platform do you use?
Do you offer any programs? List out each program title, a small description, what it includes & pricing.
If you do offer programs, do you want your pricing displayed on the website?
Will your programs be linked to an application?
Is there any other external website we will be using?
Do you have testimonials? If so, do you want just text, images, or video capability?
Anything else that I should know about your business when developing your marketing strategy?
Do you sell/do you want to sell your work online?
If you said yes to selling work online, do you want people to contact you for details, or do you want an online inventory available on your website?
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