Mid Wales Tourism Business Snapshot 2025

Mid Wales Tourism Business Snapshot 2025
Your responses will help shape targeted support and inform policymakers in Powys, Ceredigion, and Meirionnydd.

It should take under 8 minutes. Survey closes on 6th August 2025. Thank you for your input.
Section 1: Business Profile

Tell us about your business.
Which county are you in?
Is your business located:
Business type (tick all that apply)

Accommodation- Self CateringAccommodation- B&B/ GuesthouseAccommodation- HotelAccommodation - Holiday Home ParkAccommodation - Caravan/Camping/GlampingAccommodation - HostelAttraction/Activity ProviderFood & DrinkRetailEducation/Group VisitsOther
Number of employees (including yourself):
Section 2: Business Performance
Visitor numbers VS last year (1st May - 31st July):
Revenue VS last year (1st May - 31st July):
Occupancy/visitor levels (1st May - 31st July 2025):
Business status:
Is there anything else you would like to tell us about business performance?
Section 3: Visitor Segments
Approximate % of visitors by origin (2025 Figures):

Please ensure your total answers don't exceed 100%
Approximate % of visitors - Domestic (Leisure Visitors)
Approximate % of visitors - Overseas (Leisure Visitors)
Approximate % of visitors - Business/Corporate
Approximate % of visitors - Groups (Friends/Relatives)
Approximate % of visitors - Educational Visits
Approximate % of visitors - Travel Trade (UK/Overseas Tour Operator Bookings)
Total
% Split of Visitors
Changes in visitor behaviour (tick all that apply)

No ChangeShorter staysLater bookingsLower spendHigher spendMore local visitorsFewer overseas visitorsOther
Compared to last year, have you noticed any changes in the types of visitors you are attracting? (e.g families with children, business visitors etc)

Yes – attracting new or different visitor groupsYes – seeing a drop-off in previous visitor typesNo major changeNot sure
(If Yes, attracting new or different visitor groups): “Which groups are you seeing MORE of this year?” (tick all that apply)

Families with childrenCouples (Between Ages 25-50)Couples (Aged 51 +)Solo travellersGroups (friends/clubs)Education/School tripsUK visitorsInternational visitorsOther
(If Yes, seeing a drop off in visitor groups): “Which groups are you seeing LESS of this year?” (tick all that apply)

Families with childrenCouples (Between Ages 25-50)Couples (Aged 51 +)Solo travellersGroups (friends/clubs)Education/School tripsUK visitorsInternational visitorsOther
Is there anything else you would like to tell us about visitor types, or trends you are seeing?
Section 4: Costs & Business Trading
Which costs (if any), are having the biggest impacts? e.g. Energy, staffing, supplier costs, NI increases, Insurance, Rates, Compliance (e.g 182-day/Recycling Changes etc), Other?
How confident are you about sustaining the business in the next 12 months?
Do you anticipate reducing your opening period this year?
If yes, please tell us why e.g staffing issues, visitor numbers etc
Are you affected by the 182-day self-catering threshold?
If yes, please tell us in what way you feel this has affected your business e.g. your business has been reclassified, you are now paying extra council tax, you are concerned you may not hit the threshold, less accommodation available locally.
Section 5: Workforce
Have you experienced recruitment/retention difficulties in the last 12 months?
Do you rely on seasonal workers?
Is there anything else you would like to tell us about recruitment or retention?
Season 6: Local Insights
You are closest to what’s happening in your area. Are you aware of any businesses that have recently closed, reduced their operations, or are facing challenges? Have there been any new investments, job growth, or events that are helping to attract visitors to your town or area? Any specific examples would really help us build a complete and accurate picture of Mid Wales.
Any additional comments or concerns?
Are you a current member of Mid Wales Tourism / MWT Cymru?*

YesNo
Optional: Business name:
Optional: Contact Details
If you’re not yet a member of Mid Wales Tourism, but would like to know more please see our trade website www.mwtcymru.co.uk or tick here, and one of our team will be in touch.
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Mid Wales Tourism Business Snapshot 2025

Section 1: Business Profile

Section 2: Business Performance

Section 3: Visitor Segments

Approximate % of visitors by origin (2025 Figures):

Section 4: Costs & Business Trading

Section 5: Workforce

Season 6: Local Insights