Main Street Business Training Logo

  • Main Street Business Training

    August 27 | 8am | The Capitol Theatre
  • Image-13

  • Attendee Information:

  • Breakfast orders are now closed,
    but you are still welcome to join us!

    Main Street Training Series:
    What's Changed in Marketing, and Why It Matters

    Downtown Business Owners – You’re Invited!

    Join us for the next session in our new free Main Street Business Training series! This training is hosted by the Historic Lebanon Economic Vitality Committee, and it’s built specifically for downtown businesses like yours.

    You must RSVP to attend and eat breakfast.

    🗓️ Wednesday, August 27th
    📍 Capitol Theatre
    🍽️ Breakfast from the Basic. Eatery and networking at 8:00 AM
    💼 Training from 8:30–9:30 AM

    Overview:
    We kick off with a clear look at how marketing has shifted... From outbound tactics to engagement-first strategies.  

    Key Topics:

    The evolution: We used to tell the consumer what they wanted... Not anymore. 
    From cold calls & print to content & connection
    Why attention is the new currency
    Trust and transparency in today’s market - AI is great but we need YOU
    Buyer behavior in 2025: Shorter attention, deeper skepticism

    Action Step:

    Participants will audit their current marketing activity and identify outdated practices to replace with modern methods.  We run several hot-seats where we review participants' marketing and make tactical suggestions.

  • Training Series Sponsored by:

    Ray Dunn, Producer | Managing Executive
    McGriff | Marsh & McLennan Agency

    Ray Dunn is a Vice President, Commercial Producer, and the Managing Executive for McGriff’s (now Marsh McLennan Agency) Middle Tennessee offices. Ray joined McGriff in 2015 as a Commercial Producer specializing in specialty property placements, high-hazard liability risks, and captive placements. Ray takes great pride in being a Wilson County native who is able to support local businesses in managing their risk management and insurance programs. Ray and his wife, Jamie, are originally from Mount Juliet and they and their three children still reside in Mount Juliet.

  • If you have questions, please contact Robyn Willis: info@historiclebanon.com!

  • Should be Empty: