Functional Powdered Beverage Company Marketed Towards Women Survey
Note that the intent of the company is to create a product that one incorporates into their daily routine - product(s) will be designed to bolster performance (cognitive or physical) and are meant for those that appreciate rituals and value holistic health. Thank you in advance for taking the time to provide us with this information! Please provide as much detail as possible.
Demographics & Lifestyle
Do you Identify as a woman?
Yes
No
Where do you currently live?
Age Range:
*
18 - 25
26 - 33
34 - 41
42 - 49
50 +
Menopause Stage
Premenopause
Perimenopause
Menopause
Postmenopause
How often do you engage in physical activity? (Excluding walking)
*
Daily
1 - 2x per week
2 - 3x per week
3 - 4x per week
5 - 6x per week
Rarely
Never
Wellness Priorities
Please rate the following priorities from 1 - 8 (lowest - highest priority). Kindly use each number once.
Build Muscle
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Improve endurance
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Manage stress
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Support gut health
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Weight management
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
General energy & focus
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Gracefully ageing
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
Mood support / neurodivergence support
*
Lowest Priority
1
2
3
4
5
6
7
Highest Prioriy
8
1 is Lowest Priority, 8 is Highest Prioriy
What other supplements do you currently take (if any) ? (Check all that apply)
Omega 3
Vitamin D
Vitamin B
Multivitamin
Magnesium
Zinc
Other
Awareness & Perceptions of Creatine
Have you ever taken a creatine product?
*
Yes
No
Are you currently taking a creatine product?
*
Yes, consistently
Sometimes
No
What form of creatine are you taking currently/have you taken in the past? (Check all that apply)
*
Powdered
Powdered flavoured
Flavoured gummy
N/A
Other
What comes to mind when you hear "creatine" ? (Check all that apply)
*
Wellness
Gym bros
Health
Supplement
Mood support
Other
Anything else?
Do you associate creatine with: (check all that apply)
*
Muscle growth
Strength enhancement
Recovery
Brain health
Water retention / bloating
Safety concerns
Other
On a scale of 1 - 5 how interested are you in incorporating creatine into your daily routine?
*
No interest
1
2
3
4
Very Interested
5
1 is No interest, 5 is Very Interested
Flavour & Format Preferences
What types of flavours do you prefer for functional drinks/powders? (Check all that apply)
*
Vanilla
Chocolate
Fruity
Coffee - inspired
Herbal / Tea - inspired
Other
Do you prefer neutral / lightly flavoured powders you can mix into other drinks, or strongly flavoured stand-alone mixes?
*
Neutral
Stand - alone
Which liquid would you most likely mix it with? (Check all that apply)
*
Water
Milk
Plant - based milk
Coffee
Smoothies
Other
Do you prefer individual sachets, refill pouches, or tubs for powdered products?
*
Individual sachets
Pouches of 30 servings
Refillable tubs
Tubs
Refillable sachets
Other
Spending & Habits
How often do you purchase functional powders or supplements?
*
Daily
Weekly
Monthly
Rarely
Never
Which brands do you currently buy?
*
How much do you typically spend on supplement powders per month?
*
Under $20
$20 - $40
$40 - $60
$60 +
If a creatine-based flavoured beverage powder also included gut-friendly prebiotics, and possessed elevated packaging, what price range would you consider purchasing the product for a 30 - day supply?
*
$35 - $45
$46 - $56
$57 - $67
$68 - $78
Other
Positioning & Value
For the first 5 questions, kindly rank how important the following factors are when choosing a supplement.
Taste
*
Not very important
1
2
3
4
Most important
5
1 is Not very important, 5 is Most important
Price
*
Not very important
1
2
3
4
Most important
5
1 is Not very important, 5 is Most important
Ingredient transparency
*
Not very important
1
2
3
4
Most important
5
1 is Not very important, 5 is Most important
Science - backed claims
*
Not very important
1
2
3
4
Most important
5
1 is Not very important, 5 is Most important
Sustainable & aesthetic packaging
*
Not very important
1
2
3
4
Most important
5
1 is Not very important, 5 is Most important
Would you be interested in a subscription model?
Yes
Maybe
No
What would make you hesitant to try a creatine-based functional powder?
*
Final Thoughts
If you could design the perfect daily wellness powder, what would it include?
*
Any other thoughts about creatine, supplements, or wellness powders? (Do you prefer gummies, powders that you add to drinks, stand - alone beverage powders & any other thoughts)
*
Would you possibly be interested in Beta testing the product?
*
Sure!
No thank you!
Email (For co-ordinating/delivering product to test)
*This is not a trick for a newsletter or subscribing to anything.
Submit
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