The Messy Desk Method
A walkable template designed to get to the core of your message.
Describe your product or service in ONE WORD:
From YOUR perspective, why do people buy your product or service?
Now, from the customer's perspective, why do people buy your product or service?
Using three words only, list 3 DIRECT benefits of your product.
Now list 3 INDIRECT benefits of your product.
If you could describe your product or service as a FEELING, what would it be?
Describe your ideal client.
Now describe 3 additional clients you might have.
How would you categorize your product/service?
Luxury
Casual
How would you describe your brand?
Upbeat
Serious
How would you describe your overall look?
Modern
Traditional
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