WRR Radio

ABOUT:

During the 2025-26 fiscal year, WRR Classical 101.1 and the City of Dallas Office of Arts and Culture will sponsor underwriting for first-time and inactive WRR clients. These are similar to public support announcements, and will be at no cost to the selected Dallas-based non-profit arts organizations and City of Dallas departments.

Sponsorship Packages* will be available in sets/packages of 15-second messages, or “spots.”

Applicants may only apply to one of the following packages:

• PACKAGE 1 (PK 1): Arts Organizations (inactive since 2022): 3-week event package, summer; OR 2-week event package.
• PACKAGE 2 (PK 2): Arts Organizations (first-time): 13-week branding package + 3-week event package.
• PACKAGE 3 (PK 3): City of Dallas departments (first-time), excluding Office of Arts and Culture: 14-week branding/PSA package.

*Sponsorship Packages may change due to demand and availability.

ELIGIBILITY:

Applicants for Packages 1 and 2 must be:

• Inactive advertisers of WRR (i.e., clients who have not purchased advertising or on-air underwriting from WRR since January 1, 2022) PK 1
• First-time advertisers of WRR (i.e., never advertised on WRR before) PK 2
• Organizations with an administrative office in the City of Dallas.
• Organizations must be authorized to transact business in the State of Texas.
• Organizations must be a 501(c)(3) tax-exempt entity as provided by the U.S Internal Revenue Code, as amended, and in good standing.
• Contracted partners via funding programs (ArtsActivate, Community Arts Program, Culture of Value, or Cultural Organizations Program, etc.) with the Dallas Office of Arts and Culture within the last two years.
• Related to Dallas activities (for arts-designated spots, must be arts or cultural activities)
• Open to the public
• Held in the city of Dallas only
• Specific to one event, program, performance, etc. with a primary artistic, cultural, or publicly benefitting purpose (may not be a fundraising or political campaign event)
• Events air-time must be reserved to announce specific public programs or events, not for fundraising or political campaign events.

Applicants for Package 3 must be:

• City of Dallas departments (non-enterprise)
• Have not had previous advertising on WRR
• Event held in the city of Dallas only
• Related to Dallas activities
• Marketing and outreach budgets will be taken into consideration 

Disclaimer:

• Air-time availability is limited, and not all who apply will be selected. Selection is based on various factors, including content relevance and scheduling constraints. We appreciate your understanding.
• On public broadcasting stations, "sponsorship" is the equivalent of advertising on commercial stations. However, sponsorship has specific FCC broadcast guidelines that must be followed.
• Example announcements can be found in the Appendix A: Example Announcement Scripts.

*Sponsors Packages will begin no earlier than October 1, 2025*

Each applicant will be asked for a brief mission, overview and history of the organization/department, audience demographics, and marketing goals that a radio announcement could complement.

Additionally, they will be asked to write a 15-second, 30-40-word announcement for their organization’s event, program, or other public service announcement. It should include the date(s) of the program, as well as the website or phone number to purchase tickets or connect with the organization – but no call to action (e.g., “purchase tickets today”) is allowed due to the non-commercial nature of WRR’s license. Final approval subject to WRR review.

For example scripts, please see the appendix.