How AI is Reshaping Business Communications — and What Leaders Really Think

1
Are you familiar with generative AI tools (e.g., ChatGPT, Bard, Claude, etc.)?* This field is required.
Yes, I’ve used them in a work context
Yes, but only personally
I’ve heard of them but never used them
No, I’m not familiar
2
Is your organisation currently using AI or automation in any area of business communication?* This field is required.
Yes, we use it in multiple areas (e.g., customer comms, internal messaging, meeting notes)
Yes, but only in limited areas
Not yet, but planning to implement
No, and no current plans
3
How do you feel about AI drafting or supporting business communications (e.g., emails, reports, responses)?* This field is required.
Very enthusiastic
Cautiously optimistic
Neutral
Concerned or sceptical
Strongly opposed
4
What benefits have you experienced or expect from using AI in communication? (Select up to 3)* This field is required.
Time savings
More consistent tone and messaging
Enhanced creativity
Better customer experience
Increased responsiveness
None of the above
5
What concerns do you have about using AI in business communications? (Select all that apply)* This field is required.
Inaccurate or misleading output (hallucinations)
Loss of brand voice or human tone
Data privacy and security risks
Dependence on AI replacing human roles
Lack of oversight or accountability
I have no concerns
6
Do you trust your organisation to use AI responsibly more than other companies in your industry?* This field is required.
Yes, I trust my organisation more
I trust all organisations equally
I’m more confident in others than my own organisation
I don’t trust any organisation fully with AI yet
7
Who do you believe is more ready for AI adoption in your company?* This field is required.
Employees
Leadership
Both are equally ready
Neither are ready
8
How well do you understand how generative AI tools create their output?* This field is required.
I understand it very well
I have a general idea
I have a limited understanding
I don’t understand it at all
9
Are you planning to develop or improve your skills with AI tools this year?* This field is required.
Yes, through formal/structured training
Yes, through self-guided learning
No, but I’m interested in the future
No, and I have no plans to
10
Do you believe AI will improve the quality of business communication in the next 2 years?* This field is required.
Yes, I’m very confident
Yes, I’m somewhat confident
I’m unsure
No, I’m not confident
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