Q: How many sales are reasonable from a social media post?
A: The typical conversion rate from viewer to purchase is between 0.1% to 1% for organic views and upto 1% to 4% for ad spend views (turning the video into a paid advertisement).
0.1% means for every 1000 views, you can reasonably expect 1 sale at some point
1% = 10 sales per 1000 views
4% = 40 sales per 1000 views
Q: What are Ad Spend cost for various platforms
- Facebook and Instagram average cost per 1000 impressions is $7 to $14, upto $25 for high competition spaces.
- TikTok: Average $10 per 1,000 impressions.
- YouTube: Average $6 to $12 for skippable video views and $10 to $20 for short bumper ads per 1,000 views.
Q: Does it cost more to request to turn a video into an ad?
A: Yes, it often is based upon how long you are requseting the video be run as an ad.
30 days = Often included in the base rate of a video
90 days = +50% of the video's base rate
180 days to 365 days = +10% per month after initial window
Q: What are your rates?
A: Here are my Estimated Rates based on the common needs of various sized companies.
National Brand/Company = Often start at $2500-$3000 per video to over $20,000.
- National brands often require longer term ad spend, restrictions on working with specified competitors, usage rights, stricter script requirements, lower creative freedom, perpetual licensing or ownership, etc.
Regional Company = Commonly start around $1000 - $2000 per video
- Regional companies often have fewer requirements compared to a national brand campaign and more flexibility for creative freedom and timeline for deliverables and relying more on a creator's own audience than their own brand messaging.
Local Company/Organization = $500 - $1000 per video
- Small businesses often do not require any ad spend or usage rights, aren't normally concerned with exclusivity or competition blacklisting, etc. As such, their rates are often much more affordable.
Charitable Organization = 1/5 of base rate
May be open to accept collaborations, value in exchange or services, etc.