Cat Owner Research
Do you currently own one or more cats?
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Yes
No
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How many cats do you currently have in your household?
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What brand(s) of litter do you currently use? (Check all that apply)
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Arm & Hammer Clump & Seal
Arm & Hammer Slide
Other Arm & Hammer
PrettyLitter
Fresh Step
Tidy Cats
World’s Best Cat Litter
Other
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What brands of litter would you consider using in the future? (For each, choose one)
Arm & Hammer (Any)
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Definitely
Maybe
Would not consider
PrettyLitter
*
Definitely
Maybe
Would not consider
Fresh Step
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Definitely
Maybe
Would not consider
Tidy Cats
*
Definitely
Maybe
Would not consider
Worlds Best Cat Litter
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Definitely
Maybe
Would not consider
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What brand of cat food do you currently use?
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Are you the person who selects or purchases your cat’s food and litter?
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Yes
No
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What is your gender identity?
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What is your sexual orientation?
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How do you describe your race or ethnicity?
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What is your age?
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18–24
25–34
35–44
45–54
55–64
65+
Where do you live?
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City, State
Would you be willing to participate in a 45-minute virtual interview for a research project on pet ownership and brand preferences?
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Yes
No
Do you consent to having the session recorded for internal research use only?
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Yes
No
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Thank you for your response!
Name
*
First Name
Last Name
Email
*
example@example.com
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