The Deadline to register is November 14th, 2025
It's helpful to have:
- A high-resolution/quality copy of your logo
- A high-resolution/quality image of your business
- The promotion you are running for Small Business Saturday
Who is eligible to participate in Shop Small Stafford/Small Business Saturday?
- Located in the 50 United States or U.S. Territories (Must be in Stafford for Shop Small Stafford Participation)
- Franchises: Franchise brands with up to 250 total stores and/or up to 25 corporate-owned stores are included. Franchise brands that exceed these criteria are excluded.
Meaning: No more than 250 total stores overall, no more than 25 corporate-owned stores.
- In good standing
- Online: Online merchants are eligible. These merchants can appear in the AmEx Online Directory section of the Shop Small Map and participate in the Shop Small Market (if approved). These merchants can list their website on the digital passport.
- Home-based Businesses: These merchants can appear in the AmEx Online Directory section of the Shop Small Map and participate in the Shop Small Market (if approved). These merchants can list their website on the digital passport.
Excluded Industries: Government agencies, public administration, gas stations and businesses located on the same premises as a gas station, travel agencies, charities, non-profits, peer-to-peer payments, crowdfunding, trade associations, shopping property management companies, direct sellers (MLMs), and political organizations are not eligible to participate.
For more information, watch the recording of our interest meeting and view terms & conditions here: www.gostaffordva.com/shop-small-stafford-businesses
Businesses that participate in the Shop Small Campaign will be asked to complete post-event reporting.