Marketing Momentum Scorecard

1

How are you attracting new people to your business?* This field is required.

I’m mostly focused on serving current clients right now- I have enough work

I post regularly on multiple platforms, hoping the right customer will see it

I rely on word of mouth

I’ve got a couple channels that bring steady new traffic

I’ve built a system that attracts people consistently

2

What happens when someone discovers your business?* This field is required.

I try to connect with them personally on social or DMs

I offer a quick freebie

I send them to my website to poke around

I have a way to capture leads and nurture them

My lead gen system brings in subscribers automatically

3

What best describes your brand messaging?* This field is required.

I focus on sharing value and letting people decide

I highlight my features and pricing

I tell people what I do

I communicate my differences in my content

My audience knows exactly why I’m the best fit for them

4

What’s your sales page or offer page like?* This field is required.

I use social posts or DMs instead of a sales page

I have a page where I tell people about me

It’s decent, I get some customers through it

It explains my offer clearly and invites action

It’s strategic, conversion-optimized, and leads to sales

5

When someone shows interest in your offer…* This field is required.

I try to reply fast and give them info

I send them my website

I have a general process

I have a consistent way to handle leads

I follow a sales system that converts without pressure

6

After someone buys, how do you maximize the relationship?* This field is required.

I deliver what they bought and say thank you

I sometimes suggest other services

I offer a few add-ons

I’ve tested upsells or upgrades

I use other offers to increase lifetime customer value

7

How do you support customers post-purchase?* This field is required.

I check in every so often

I assume they’ll reach out if they need anything

I try to support them if they have a problem

I’ve got an automated systems after they purchase

Clients feel cared for, and often refer others

8

What’s your process for collecting testimonials or referrals?* This field is required.

I wait for them to come in naturally

I ask if someone seems happy I’ll ask for a testimonial

I know I should ask more, but it feels awkward

I’m pretty good about asking for testimonials

It’s baked into my workflow and generates results

9

How would you describe your marketing strategy?* This field is required.

I do what feels urgent

I have a rough strategy, but it’s mostly in my head

I plan out tasks, but my strategy changes a lot

I have a working strategy that I update when needed

I follow a documented strategy aligned with customer stages

10

When you sit down to do marketing, you feel…* This field is required.

Overwhelmed — too many ideas, not enough time

Motivated, but unsure what will move the needle

Productive in the moment, but not seeing results

Focused on key actions that tie into a plan

Confident in my next move, because my strategy is planned

11

I know what to focus on and feel confident in my next marketing move 🧭* This field is required.

I’m constantly second-guessing

I have too many ideas and no plan

I sometimes know what to do

I feel mostly clear

I know exactly what to focus on next

12

Score:

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Quiz Outcome

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18

What is your first name?* This field is required.

19

What is your email address?* This field is required.

example@example.com