The Marketing Gap Audit

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When you sit down to work on marketing, your honest mood is…* This field is required.

Overwhelmed. Too many ideas, not enough time.

Motivated, but unsure what'll actually move the needle.

Productive, but not seeing the results.

Focused. I know which actions tie into my plan.

Confident. I know exactly what to do and why to do it.

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Q1. How are new people finding you right now?* This field is required.

They're not. I'd love to know how new people can find me.

Hit or miss. A referral here, a slow week there.

I'm doing a lot of activities and hoping someone's noticing.

I’ve got a couple channels that bring steady new traffic

I have a system that consistently brings the right people to my door.

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Q2. When new people contact you, are they your dream client? Or just random people?* This field is required.

I have no idea who my dream client really is...

It's a mixed bag. Some good fits, mostly tire-kickers.

They're kinda in my world, but rarely ready to hire me.

Most people who find me are a solid fit.

My visibility is targeted. The people who find me are the people I want to work with.

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Q3. When a new visitor lands on your site or socials, what happens?* This field is required.

They peek around and disappear. I have no way to follow up.

I have a newsletter signup, but I don’t get a lot of signups from it.

I have a freebie, but I'm not sure who downloads it.

I have a few opt-ins working, and I see steady signups.

I have a solid system that turns visitors into subscribers.

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Q4. Once someone joins your email list, what happens?* This field is required.

I don't have an email list yet.

I have a list, but it's mostly silent: no welcome email, no regular emails.

I have one piece in place — either a welcome sequence OR regular emails — but not both yet.

I have a welcome sequence AND I email my list regularly.

I have a full nurture system — welcome sequence, regular value emails, and real warm-up before I pitch.

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Q5. Someone asks, "Why should I hire YOU and not someone else?" Your gut response is...* This field is required.

Honestly? I'd freeze a little. I haven't nailed that down.

I'd list my services and credentials.

I'd talk about my experience and process.

I have a clear answer that highlights what makes me different.

My positioning is so dialed-in that prospects usually know why I'm their best fit before we even talk.

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Q6. How visible is your social proof — testimonials, case studies, client results — to a potential customer?* This field is required.

I don't really have any social proof yet.

I have a few nice comments or testimonials, but they're not really visible.

I display some social proof, but not consistently across my marketing.

Testimonials, results, and case studies show up across my sales pages and content.

My social proof does heavy lifting — every key touchpoint shows real client wins.

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Q7. The page where people learn about your offer — what's it doing for you?* This field is required.

I don't really have one. I send people to a contact form or a phone number.

I have a services page, but it's bare-bones.

I have an offer page, but I can't tell if it's working.

I have a clear sales page that walks people through the value.

My offer page is a conversion machine. Clear, strategic, and tested.

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Q8. How can prospects test, sample, or experience your offer before buying?* This field is required.

They can't — they just have to take the leap.

I offer a free consultation call, but nothing else.

I have a freebie, but it's not directly tied to my main offer.

I offer a meaningful trial, sample, demo, video, or starter offer that lets them experience the work.

My prospects can test-drive the real experience in a way that naturally leads to a yes.

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Q9. How clear and confident is your pricing?* This field is required.

I haven't really figured out regular pricing yet.

I have prices set, but I get squirmy when I have to talk about them.

My pricing is set OR I have a clear custom-quote process — but I'm not sure it fully reflects my value.

My pricing is clear and confident. Clients understand what they get and why it costs what it does.

My pricing is strategic. It signals quality, supports my positioning, and makes the decision easy.

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Q10. How do you reduce the risk for someone considering buying from you?* This field is required.

I don't really address risk — they have to trust me and hope it works out.

I don't have a formal guarantee, but I'm flexible if someone's unhappy.

I have a refund policy or guarantee, but I don't talk about it in my marketing.

I have a clear guarantee or risk reversal that I mention on my sales pages and in my offer.

My risk reversal is part of my positioning — it removes the biggest hesitation before it comes up.

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Q11. After someone buys your main offer, what else can they buy from you?* This field is required.

I just have the one offer. There's no next step.

I could offer more, but I haven't built it out yet.

I have a few offers, but they're not really connected.

I have a clear next step or upsell for most clients, but I'm not sure how often they take it.

My offer ladder is working. A meaningful share of clients buy beyond the first offer.

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Q12. How do you actually offer that next step?* This field is required.

I honestly never bring it up.

I mention it if they ask.

I sometimes follow up with a relevant offer.

I have a process for presenting the next step.

My next-step promo is baked into my system, and clients take it.

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Q13. What does it look like when a new customer starts working with you, or buys from you?* This field is required.

I figure it out as I go. There's no real onboarding or welcome process.

I send a welcome email or message and start delivering.

I have a rough kickoff process, but it's not documented.

I have a documented onboarding or kickoff that sets clear expectations.

My start-of-engagement is smooth and polished so it sets the tone for the whole relationship.

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Q14. What's your system for getting feedback from clients?* This field is required.

I don't really have one — I assume they'll speak up if there's a problem.

I ask or follow up when something feels off, but it's not consistent.

I check in here and there, but it's not a real process.

I have a structured way to gather feedback at key moments, such as kickoff, mid-project, wrap-up.

I have a feedback system that runs automatically — and I use what I learn to improve my service.

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Q15. How do you collect testimonials, reviews, or case studies?* This field is required.

I don't really ask.

I wait for them to come in naturally. (So...rarely.)

I ask for verbal feedback. Usually awkward.

I have a process for asking — and I usually get a yes.

Collecting testimonials is automated and built into my offboarding.

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Q16. What's your plan for turning happy clients into referrals or repeat business?* This field is required.

I hope they tell their friends.

I sometimes mention I'm open to referrals.

I ask when projects wrap up.

I have a referral program or process I actively use with happy clients.

Referrals consistently drive a meaningful share of my new business.

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Last one — quick gut-check: how would you describe your marketing strategy right now?* This field is required.

I don't really have a strategy. I'm overwhelmed with marketing.

I do whatever feels most urgent. My marketing is kinda scattered.

I plan things out, but it changes a lot.

I have a working strategy I update regularly.

I follow a documented strategy and flow that's aligned with how customers actually buy.

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Awareness Total

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Consider Total

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Compare Total

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Evaluate Total

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Sell Total

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Supersize Total

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Serve Total

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Send Total

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is_consider_lowest

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is_evaluate_lowest

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is_sell_lowest

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is_supersize_lowest

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is_serve_lowest

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is_send_lowest

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