Clone of Dot Discovery Form

Name

First NameLast Name

Email

example@example.com

Your website

Business Name

Describe your business. Share 5 adjective or words that best describe your company.

What are the values and/or mission statement of your company?

What vision do you see for your company?

What three attributes would you like your target audience to think of when they look at your new branding?

What make your company unique/attractive to your client?

Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?

Your Brand Personality

	1	2	3	4	5

1 is Feminine, 5 is Masculine

	1	2	3	4	5

1 is Innovative, 5 is Classic

	1	2	3	4	5

1 is Playful, 5 is Serious

	1	2	3	4	5

1 is Loud/Impactful, 5 is Subtle/Natural

	1	2	3	4	5

1 is Luxury, 5 is Budget

Do you wish to include a tagline? If so please state below.

Is there anything that must be included, like existing brand elements, color, words or icons from existing marketing materials?

If so, please upload

What style of logo are you looking for?

Suggested Color #1

Suggested Color #2

Suggested Color #3

Do you have any fonts we should consider?

Do you have any existing logo? If so, Please upload

Add examples of what you like

Describe why you like this example

Add examples of what you DO NOT like

Describe why you do not like this example

Print and Digital Deliverables Needed:

Desired Budget

DOT DISCOVERY FORM