DOT DISCOVERY FORM
LET'S DEFINE TO DESIGN
Name
*
First Name
Last Name
Email
*
example@example.com
Your website
Business Name
*
Describe your business. Share 5 adjective or words that best describe your company.
What are the values and/or mission statement of your company?
What vision do you see for your company?
What three attributes would you like your target audience to think of when they look at your new branding?
What make your company unique/attractive to your client?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
Your Brand Personality
*
1
2
3
4
5
Feminine
Masculine
1 is Feminine, 5 is Masculine
1
2
3
4
5
Innovative
Classic
1 is Innovative, 5 is Classic
1
2
3
4
5
Playful
Serious
1 is Playful, 5 is Serious
1
2
3
4
5
Loud/Impactful
Subtle/Natural
1 is Loud/Impactful, 5 is Subtle/Natural
1
2
3
4
5
Luxury
Budget
1 is Luxury, 5 is Budget
Do you wish to include a tagline? If so please state below.
Is there anything that must be included, like existing brand elements, color, words or icons from existing marketing materials?
If so, please upload
What style of logo are you looking for?
Suggested Color #1
Suggested Color #2
Suggested Color #3
Do you have any fonts we should consider?
Do you have any existing logo? If so, Please upload
Add examples of what you like
Describe why you like this example
Add examples of what you DO NOT like
Describe why you do not like this example
Print and Digital Deliverables Needed:
Logo
Brand Identity with Style Guide
Print Ready Files(Business cards, letterheads, brochures, etc..)
Merchandise Mockups ( Mugs, T-shirts, etc.)
Signs (Including shops, billboards, etc.)
Online / Digital Files (Website, online advertising, banner ads, etc.)
Social Media Ready Files
Shop Drawings
Programming
Signage Packages
Fabricated Signage (Monument signage, Architectural signage)
Packaging
Desired Budget
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Should be Empty: