COI - Cost of Inaction Quiz
Name
First Name
Last Name
Email
example@example.com
What is the goal for COI?
To make the clients feel down about themselves
To help clients understand the costs of not taking action and to build urgency
To make clients sad and cry
Why do clients need to consider the negative consequences of the future without these results?
Because they need to feel down for a moment
Because they need to be fully aware of why they need to take action with urgency
Because they are more often likely to buy when they're feeling negative and unresourceful
True or False: You are more likely to get a better answer if you make your prospects more aware of their current situation before asking the COI questions.
True
False
Are COI's something we do to the prospects to make the sale, or do for the prospects so they can make an empowered decision?
Do to them so we can gain a sale
Do for them for an empowered decision
Should we skip the COI when we don't feel comfortable engaging in uncomfortable conversations?
No - We should always ask COI questions because it will help the clients be more aware and empowered to make a decision that serves them
Yes - avoid the hard conversations so the clients can stay in their pain for the next 5 years
What are common mistakes of COI?
Avoiding them due to fear of conflict
Not re-asking the COI again when given a bad response
Fully engaging with prospects with great COI quesions so they understand the severity and the urgency of their problem
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