Statement of Work (SOW)
Project Title: Mike the Mechanic – New Website Build
Prepared By: Stars and Stripes Marketing Services (SSMS)
Date: August 19, 2025
1. Project Overview
Stars and Stripes Marketing Services (“SSMS”) will redevelop the official website for Mike the Mechanic, ensuring it is modern, professional, fully responsive, and aligned with the business’s current branding. This project will focus on:
Bringing the website up to modern best practices and design standards.
Ensuring proper SEO optimization and search engine crawling for Google and other platforms.
Integrating clear and user-friendly features such as schedule requests, quote requests, and appointment booking (with forms separated for clarity).
Providing customers with a professional, trustworthy online presence that reflects the quality of Mike the Mechanic’s services.
SSMS Project Team:
Austin Arthur, Co-CEO — Project Lead & Client Communications
Zander Arthur, Co-CEO — Billing & Oversight
Nick Kosteski, Managing Partner — Technical Support & Development Oversight
Dan Melick & Ryan Walker, Senior Digital Developers — SEO, Analytics & Optimization
Nazar Heneha & Sophia Chorneiko, Web Development — Site Build & Technical Integration
Bachir Belhamri, Senior Graphic & Video Designer — Branding, Graphics & Creative Enhancements
2. Deliverables & Services
A. Website Redevelopment
Features to Include:
-Modern, mobile-responsive design.
-Integration of updated Mike the Mechanic branding (logos, colors, fonts).
-Professional homepage with services overview and visuals.
-Clear navigation with separate “Request a Quote” and “Schedule Appointment” features.
-Customer-friendly contact page with form and direct phone/email options.
-Simple integrations for business updates and promotions.
-SEO best practices, including meta tags, proper crawl structure, and optimization for Google and other search engines.
B. Service & Support Package
$100/month service package beginning after website launch. Includes:
-Ongoing technical support (bug fixes, hosting issues, or technical troubleshooting).
-Minimal content updates, such as seasonal promotions or specials (basic text or graphic updates only a few times per year).
-Security updates and SEO monitoring to keep the site properly indexed.
Note: Larger redevelopment projects, feature builds, or ongoing marketing campaigns will fall outside of this service package and will be quoted separately.
3. Timeline
Project Start: Upon acceptance of SOW and deposit.
Website Launch: Target date 2-3 weeks after asset delivery from client.
Service Package Start: Upon launch of new website.
4. Pricing & Payment Terms
Website Redevelopment
Original Website Build Price: $5,000
Personal Discount: $1,000 (extended by Austin and Zander Arthur in recognition of the kindness of Mike and Patti over the years).
Final Website Build Price: $4,000
Payment Terms:
-50% ($2,000) due prior to project start.
-50% ($2,000) due upon delivery and launch of the website.
Service Package
$100/month starting after launch (billed monthly).
Domain & Hosting
A new URL (e.g., mikethemechanic.com) will be established for the brand, while retaining ownership and redirection of the existing autorepairwintergarden.com domain. Additional cost to client directly from hosting platform such as GoDaddy (~$20.00 per year)
5. What We Need From You to Begin
To begin development, SSMS requires the following from Mike and Patti:
-High-resolution logo file (preferably vector format).
-Updated photos of the shop, Mike, and Patty (for use on the new site).
-GoDaddy account credentials (domain hosting access).
-Any additional brand style guidelines (if available).
6. Point of Contact
SSMS will coordinate with:
Patty Brankert (Primary Contact for Mike the Mechanic)
Project Lead: Austin Arthur
Billing & Oversight: Zander Arthur
7. Acceptance
To move forward, please confirm acceptance of this Statement of Work and submit the initial deposit payment.