Welcome to The Armed & Anointed Coaching Community. I'm Ashley Russell, a faith based life, business, and brand coach, speaker, and podcast host, and I help God led women create personal brands to magnify their testimony, gifts, and offers so they can serve others. I built a multi 7 figure business organically through building a mission based personal brand and I'm here to help you do the same.
If you've been trying to build a brand, grow a business, and serve people well, but something feels misaligned, you're in the right place. This community exists for the person who knows God has placed a calling on their life, has something real to say, and wants to build something impacts people.
This is a faith-anchored space. We build from devotion instead of hustle, and we operate from the belief that God gives you the ability to create wealth, that seeking His kingdom first is the strategy, and that the effort is ours to give, while the outcomes belong entirely to Him.
Here, we do the work of becoming. Before we talk about what you do or what you have, we ask who you are. Because you can only carry a calling as far as you've grown into it. Devotion asks us to align ourselves with what God is giving us to carry. The brand, business, or offer, only grows to the lengths that we are willing to.
It's time to get clear on the lane God gave you, not someone else's lane. Every step should walk you back to yourself. This is how you build authentically, and grow authority that's undeniable. You'll learn to tell your story in a way that resonates, you'll build messaging that speaks directly to the people you're called to serve, and you'll do all of it without losing yourself to the noise of what everyone else is doing. This is where purpose-led personal brands are built, and performance stops, because we know that the purpose God has for us will never ask us to perform.
Everyone needs support, and this is that community for you. Welcome, you belong here.