Main Street Business Training

Main Street Training Series:
Storytelling & Social Media that Actually Converts

Downtown Business Owners – You’re Invited!

Join us for the next session in our new free Main Street Business Training series! This training is hosted by the Historic Lebanon Economic Vitality Committee, and it’s built specifically for downtown businesses like yours.

You must RSVP to attend and eat breakfast.

🗓️ Wednesday, November 19th
📍 Capitol Theatre
🍽️ Networking & Breakfast at 8:00 AM - Coffee and pastries to be provided by Lebanon Coffee House
💼 Training from 8:30–10:00 AM

 
Overview:
Learn how to build credibility and community on social media with the Story 5P Method—a framework for powerful, personal content.

Key Topics:

Platforms decoded: Which social networks work for your business?
Reels, Stories & Shorts: Hidden value and how to leverage them
The Story 5P Method: People, Places, Pillars, Programs, Points
Group Challenge: Create a 60-sec Reel in town square (or nearby), edit and present to the group. Prize for top engagement/winner.

Action Step:

Participants will plan and execute a mini social video project using their smartphone and storytelling techniques.

Training Series Sponsored by:

Ray Dunn, Producer | Managing Executive
McGriff | Marsh & McLennan Agency

Ray Dunn is a Vice President, Commercial Producer, and the Managing Executive for McGriff’s (now Marsh McLennan Agency) Middle Tennessee offices. Ray joined McGriff in 2015 as a Commercial Producer specializing in specialty property placements, high-hazard liability risks, and captive placements. Ray takes great pride in being a Wilson County native who is able to support local businesses in managing their risk management and insurance programs. Ray and his wife, Jamie, are originally from Mount Juliet and they and their three children still reside in Mount Juliet.

If you have questions, please contact Robyn Willis: info@historiclebanon.com!