Riverworks Logo Questionnaire

Logo Design Questionnaire
Name*

First NameLast Name
Email Address*
example@example.com
Mailing Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Phone Number*
Please enter a valid phone number.
Company Name*
Current website, if applicable
What is your industry?*
What products and/or services do you sell or offer?*
Please choose five distinct words to characterize your company from the list below:*

ArtisticAdventurousAmbitiousAuthenticBeautyBoldCalmCapableCheerfulChicClassicCleverColorfulComfortableContemporaryCollaborationCommittedConfidenceCreativeCutting-EdgeDiverseDisciplineDrivenEccentricExcellenceExpressiveFamily-OrientedFree spiritFierceFreshFunGlamorousIndustrialInspiringImpressiveInnovativeLeaderLushLuxuriousMajesticNostalgicNaturePositiveSoftSustainableTraditionVisionVulnerableWarmWisdomI'm not sureWildYouthfulOther (please specify)
In order to better create a new visual identity for your brand, we need to discuss your company first.
How long have you been in business? When was your company founded?
If not a new company, why Is your original branding Identity no longer working for you?
When are you hoping to have this new brand identity successfully implemented?*
WHO IS YOUR TARGET AUDIENCE? select all that apply

MaleFemaleI'm not sure
what age category would you give them? Select all that apply

0-2020-3030-4040-6060+I'm not sure
Please describe both your current clients and your dream clients. Explain their culture and values, and how you and your services fit into that.
What do you love about the other companies your target audience is attracted to? (look, feel, content etc.)
Do you have slogans? Or simple words to add to your brand identity suite?*
Do you have any "hard Nos" when it comes to imagery in your logo?
What colors are you looking for in your brand? select all that apply

BlacksWhitesGreysBeigesYellowsOrangesRedsPinksPurplesGreensBluesI'm not sureOther (please specify)
What tone will they have? select all that apply

Muted & softBright & boldRustic & oldI'm not sureMinimal & cleanOther (please specify)
What fonts are you looking for? select all that apply

SerifSans SerifHand drawnScriptMonoI'm not sureOther (please specify)
Unsure of what these terms mean? Head to our blog to learn about different kinds of fonts.
As a feeling - what initial feeling or impression would you like to convey when people first land on your brand or website? Design is emotional.
Final thoughts.
Who in your company will I be working with?*
Who has the final approval?
Anything else you might want to add?
Should be Empty:

Logo Design Questionnaire

In order to better create a new visual identity for your brand, we need to discuss your company first.

Final thoughts.