Oakland Equity Awareness Campaign: Public Consumer Survey

Oakland Cannabis Consumer Survey

For the General Public
The City of Oakland is conducting a survey to understand consumer awareness of Oakland equity brands and businesses. Your participation helps us develop and improve programs that support local businesses.

Complete the brief survey for a chance to win a $50 gift card for responding to try Oakland’s legendary equity products!

Your input matters, and it's quick and easy!

Winners must be 21 or older to pick up the $50 value from a designated Oakland dispensary. One entry per email per year is allowed, and you must provide an email address to be eligible to win the gift card.
Email
Required to be eligible to win the gift card.
Before today, were you aware of “equity” cannabis operators and brands?

YesNoI have heard the term, but I am not sure what it means
How do you feel about “cannabis equity brands” in general?

1

2

3

4

5

1 is Very Negative, 5 is Very Positive
Have you intentionally purchased a product or shopped with an equity-owned delivery or dispensary because you knew the business was a designated equity operator?

YesNo
Do you think equity brands are more likely to be (check all that apply)

Less expensiveMore expensiveLower qualityHigher qualityA way to contribute to social justice and reparationsMore authentic and connected to the communities they serveMore likely to prioritize community reinvestment and fair labor practices
Are you aware of any Oakland-based cannabis equity brands?

YesNoNot sure
Please list any Oakland cannabis equity brands you know
How often do you purchase cannabis products?

DailySeveral times a weekWeeklySeveral times a monthMonthlyLess than monthly
How old are you?

18–2425–3435–4445–5455–6465+
What does the term “equity” mean to you?
What is your zip code?
Permission to contact you*

By entering my information and clicking "Submit" I agree to be contacted by Oaksterdam University. We will never sell your data.
Thank you for your time and attention!

— The City of Oakland
Oakland Equity Awareness Campaign Powered by Oaksterdam University
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Oakland Cannabis Consumer Survey