The Australian Wagyu Association (AWA) is proud to present the 2026 Wagyu Branded Beef Competition (WBBC) – the only branded beef competition supported by an independent breed representative organisation. The WBBC presents an unparalleled opportunity for Wagyu brands to showcase their products’ extraordinary quality proudly. We are committed to advancing Wagyu as the world’s luxury beef and promoting excellence in its production.
By participating in this competition, you have the chance to demonstrate your dedication to quality Wagyu production and gain well-deserved recognition. Let your passion for premium Wagyu shine in the 2026 Wagyu Branded Beef Competition
2025 Key Competition Dates
Entries Open: 29 September 2025
Entries Close: 10 October 2025
Delivery of entries: 24 – 28 November 2025
WBBC Judging 3 – 5 December 2025
WBBC Awards Dinner: 15 April 2026