OtterList Vendor Application

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Brand or Creator Name* This field is required.
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Business Owner* This field is required.
First Name
Last Name
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E-mail* This field is required.
example@example.com
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WebsiteIf you have a website or storefront, you can share it here (this helps us review your brand). Some brands sell directly on OtterList without an external website, while others link out to their own stores.
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#1 Sustainability: Which of the following core sustainability practices apply to your brand/products?For approval, ingredient-based products should select “Clean Ingredients” and at least one additional sustainability tag. Material-based products should select “Non-Toxic Materials” and at least one sustainability tag. These selections are based on brand-provided claims. OtterList reviews all submissions and may request clarification or make adjustments before approval.
Sustainable Materials
Non-Toxic Materials
Clean Ingredients
Organic
Plastic-Free
Low-Plastic Products
Recycled Materials
Low-Waste
Refillable
Reusable
Long-Life
Biodegradable
Compostable
Eco-Friendly Packaging
Climate Conscious
None / Other (you can tell us more later)
My products are handmade or artisan-made
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#2. Ethical Practices. Which of the following ethical practices apply to your brand/products? For approval, select at least one ethical practice your brand follows (in addition to being an independent brand). Select all that apply. Ethical tags are based on brand-provided claims. OtterList reviews all submissions and may request clarification or make adjustments before approval as standards evolve.
Ethically Sourced Materials/Ingredients
Fair Labor
Gives Back
Locally Sourced
Made in the USA
Artisan-Made
Vegan
Cruelty-Free
Small Batch / Handmade
None / Other (you can tell us more later)
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Tell us more about your sustainability and ethical practices (just do your best). If you have any formal certifications, feel free to include them (e.g., FSC, GOTS, USDA Organic, Fair Trade, etc.).This helps us feature your brand more accurately and highlight what makes you unique. Share anything you think is relevant — for example: • Ingredient or material sourcing (where key materials/ingredients come from) • Packaging (eco-friendly, recyclable, compostable, refillable, etc.) • Certifications (FSC, GOTS, USDA Organic, Fair Trade, etc.) • Mission or give-back programs • Any other ways your brand goes above and beyond These details are based on brand-provided information and are reviewed by OtterList as part of our approval process. Note: For products that include animal-derived materials or ingredients, we may request sourcing information to help ensure humane and ethical treatment.
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Would you like your brand tagged as women-owned, minority-owned or family owned? (Optional)This information is optional and helps us tag your brand on OtterList for shoppers who want to support and uplift independently owned businesses. You can update or change these tags later in your brand dashboard.
Women-Owned
Minority-Owned
Family-Owned
None / Prefer Not to Say
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What country is your business based in?* This field is required.We welcome brands from anywhere in the world. To be approved at this time, you must be able to ship orders to customers in the United States with reliable delivery and reasonable shipping rates.
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Where are your products manufactured?* This field is required.This helps us understand how your products are made. If multiple regions are involved, feel free to list them.
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Which regions do you ship to?Shipping to the United States is required for approval.
United States
European Union
Canada
United Kingdom
Worldwide
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Do you use Amazon (FBA or Amazon fulfillment) for any orders?We aim to avoid Amazon-branded packaging when possible to keep the OtterList experience aligned with shopping small.
No
Yes, for some or all orders
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Ingredient & Materials Transparency*All products featured on OtterList must clearly display their full ingredients and/or materials. • If you sell directly on OtterList, you’ll provide this information for each product listing. • If you link out as an affiliate partner, this information must be publicly visible on your website.
I confirm that all products I submit to OtterList will include full and accurate ingredient/material information.
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How would you like to sell on OtterList?* This field is required.OtterList supports two ways to sell: • Direct checkout on OtterList (we handle the checkout experience, you fulfill orders), or • Affiliate links to your website (customers check out on your site using tracking links). If you choose affiliate listings, we’ll ask for your affiliate link after approval. If you don’t have an affiliate program yet, we can recommend easy, free options to get started.
I’d like to sell directly on OtterList
I’d like to start with affiliate listings (customers check out on your own website)
Not sure yet / open to recommendations
Other
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Last question! Anything else you’d like us to know about your brand, products, or how you’d like to work with OtterList?This is optional, but helpful if there’s anything unique about your brand or products.
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Please verify that you are human* This field is required.
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Standards (select all that apply)Select all that apply. Not every standard is required, all brands on OtterList must be small & independent and non-toxic/clean, and either mission-driven or handmade/boutique. The rest help us tag your products more accurately. We'll review your selections and may request additional information.
Non-Toxic
Organic
Fragrance Free
Allergen Conscious
Sustainable Materials
Plastic Free
Vegan
Cruelty Free
Eco-Friendly Packaging
Eco-Friendly Shipping
Ethically Sourced
Fair Trade
Small Batch / Handmade
Local Sourcing
Women Owned
Minority Owned
Gives Back
Climate Conscious
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Permission. If approved, confirming it's alright for us to...* This field is required.
Use your product images and brand assets to create and display listings on OtterList
Adapt your product descriptions to fit our platform format if needed (while keeping them accurate and true to your messaging)
Feature your brand and products in OtterList emails, social media, and marketing content
Allow verified reviewers and customers to create genuine reviews (including video), and grant OtterList permission to feature selected reviews on our website and in marketing
Acknowledge that OtterList may remove or pause product listings if they no longer meet platform standards or transparency requirements
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Are your product ingredients or materials publicly listed online?* This field is required.You don’t need to provide them now — if they’re already visible on your website, we’ll pull them directly. All products on OtterList must display their full ingredients/materials list on each listing. If they aren’t listed publicly, we’ll reach out before your products go live to confirm details.
Yes, they’re publicly listed
Not currently
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Are your products non-toxic/clean?* This field is required.Made without harmful chemicals or unsafe additives. Ingredients/materials should be transparent, safe, and free from things like parabens, phthalates, or harsh synthetic fragrances.
Yes
No
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Platform Requirements & Prohibited Items* This field is required.OtterList is a curated marketplace for small, independent, intentional brands. To protect shoppers and creators on the platform, the following are not allowed: Brands & Ownership • Brands owned by large conglomerates or parent corporations (independent brands only) • Drop-shipping businesses or generic white-label brands with no original product development or brand ownership Products & Practices • Products with undisclosed or incomplete ingredient/material lists • Products making misleading, vague, or unverified claims (e.g. “non-toxic,” “eco-friendly,” “ethical”) without supporting transparency • Counterfeit goods or unauthorized reselling of other brands’ products • Mass-produced items misrepresented as handmade, small-batch, or artisanal Ethics & Transparency • Products involving harmful, unethical, or inhumane sourcing practices • Products that conflict with OtterList’s sustainability, ethics, or transparency standards as outlined during review • Products involving animal exploitation, animal testing, or animal-derived materials that are not clearly disclosed Creative Content AI-generated art or designs
I confirm that my brand is independently owned and that none of my products or listings fall under the prohibited categories above. I understand that OtterList may remove, pause, or decline listings if any information is later found to be inaccurate, misleading, or in violation of platform standards.
I don't agree
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Can you also provide any of the following transparency practices?Sourcing & manufacturing information (where products or ingredients come from)
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