Pure Play Fest Merchandise Vendor Application Form

What is Pure Play Fest?

Pure Play Fest is our take on field day, rooted in the joy of West African and Caribbean culture. It feels like childhood afternoons of playing soccer barefoot, racing cousins in the yard, and cooling off with food and drinks that brought everyone together.

At the festival you will find soccer matches, relay races, tug of war, Afrobeats and dancehall blasting through the speakers, and food vendors serving flavors that remind us of home. The music and games set the energy but the food is what ties it all together and keeps people coming back for more.

Pure Play Fest is a space to laugh, eat, dance, and remember the joy of play in the most colorful way.

Products We Are Looking For

We want food that feels like home and also makes people curious to try something new. Dishes that carry the flavors of West Africa and the Caribbean are at the top of our list.

Think smoky suya, jollof rice, puff puff, pepper soup, plantains, patties, jerk chicken, doubles, roti, and all the drinks that cool you down on a hot day, like sorrel, hibiscus, ginger beer, or fresh fruit juices. Street food, comfort food, and creative twists on classics all have a place here.

We are also looking for vendors who bring color and personality to their setup so that every plate, every cup, and every bite feels like part of the festival experience.

Products We Are Not Looking For
We are not looking for pre-packaged or mass-produced food. Everything should feel fresh and made with care. This is a space for flavors that carry culture and community, not generic items you can find at the store.

Permits and Insurance

All vendors must follow health, safety, and city guidelines in order to participate in Pure Play Fest.
Every food vendor must have a Temporary Food Facility (TFF) Permit. Food trucks with a Mobile Food Facility license also need to be approved for our event date. Each vendor is required to carry their own liability insurance and list the City of Los Angeles as additionally insured. Proof of both permits and insurance will be collected before the event.

Business Name*

Contact Name*

First NameLast Name

Phone Number*

E-mail*

example@example.com

What type of product are you selling?*

Non-Alcoholic BeveragesAlcoholic BeveragesPastaries/DessertFood

Please select the space size that best applies to your set-up (Please ensure that this information is accurate. Providing inaccurate sizing will result in vending ineligibility on the day of event.*

Space 10'x10' or smaller - $250Space 10'x20' (no smaller than 10'x10') - $300Food Truck - 500

What type of Vendor space would you like to purchase?*

Canopy SpaceTruck Space

Description of your product*

"I have a beverage cart, and I serve cocktails." "I have a Food Truck, I serve Caribbean food."

Instagram or TikTok*

Price range of your products?*

Do you understand that if you are approved as a vendor, the next steps in the application process require you to sign the Terms of Agreement and submit payment to secure your spot, and if you do not complete the both while space is still available, that you will forfeit your spot for the upcoming Pure Play Fest?*

Yes, I understand that if I am approved then I must sign the terms of agreement and submit payment to secure my vendor spot.

FOOD, PASTRY AND/OR BEVERAGE Vendor Application Form