Larsen Tidswell Business Info Intake Questionnaire

Full Name* This field is required.

First Name

Last Name

Your Email Address* This field is required.The Email You Actually Read

example@example.com

Phone Number* This field is required.Please confirm your number here

Phone Number

Company* This field is required.That name that the public recognizes you by

Company Name

Your Business Purpose, Mission, Vision* This field is required.Formal or informal, write what you have here:

So we can better understand where you are (and how your business will be growing) please list/provide links to all your business' social media* This field is required.Examples: Instagram, @mybusinesshandle. YouTube.com/mybusinesslink.

Who Are You as a Business?* This field is required.Based on these descriptions, define your brand voice and approach. Choose 3.

You empower customers to overcome challenges.

You provide sage wisdom, expertise, and knowledge.

You are fun, playful, and lighthearted.

You are relatable, down-to-earth, and trustworthy.

You are optimistic, pure, and wholesome.

You inspire adventure and freedom.

You challenge the status quo.

You transform customers’ experiences, and it's magical.

You are nurturing and protective. You take good care of people.

You focus on passion, intimacy, and connection.

You exude control, luxury, and authority.

You encourage innovation, creativity and self-expression.

Color Psychology Fit* This field is required.Based on these colors and their meanings, define your brand psychology. Choose only the 4 most important ones and rank them. *Color | Positive Associations | Neutral Associations | Negative Associations*

Red Passion, energy, excitement Intensity, boldness Aggression, danger, urgency

Pink Love, compassion, playfulness Femininity, sweetness Immaturity, naivety

Orange Creativity, enthusiasm, warmth Fun, adventure Frivolity, lack of seriousness

Yellow Happiness, optimism, clarity Attention-grabbing Anxiety, caution (overuse)

Green Growth, health, nature, wealth Balance, renewal Envy, stagnation

Blue Trust, calm, professionalism Stability, reliability Coldness, detachment

Purple Luxury, creativity, spirituality Mystery, individuality Arrogance, excess

Black Elegance, power, sophistication Formality, mystery Oppression, gloom

White Purity, simplicity, cleanliness Minimalism, neutrality Sterility, emptiness

Gray Balance, professionalism, timeless Neutrality, practicality Dullness, indecision

Brown Stability, earthiness, reliability Warmth, ruggedness Dullness, predictability

Gold Luxury, success, prestige Wealth, achievement Greed, excess

Silver Modernity, innovation, sleekness High-tech, precision Coldness, artificiality

Copper/Rose Gold Warmth, elegance, uniqueness Vintage, craftsmanship Trendiness (may feel dated later)

Color Combinations (Optional Question)*Color | Positive Associations | Neutral Associations | Negative Associations*

Black & Gold Luxury, prestige, exclusivity Elegance, high-end Elitism, extravagance

Blue & White Trust, cleanliness, professionalism Corporate, medical Coldness, lack of creativity

Red & Black Power, boldness, intensity Edgy, dramatic Aggression, danger

Green & Brown Nature, organic, sustainability Rustic, earthy Dull, outdated

Purple & Gold Royalty, wealth, creativity Opulence, spirituality Overindulgence, excess

Pink & Teal Playful, modern, youthful Trendy, vibrant Immaturity, lack of seriousness

Orange & Blue Energy + Trust (popular in tech) Contrast, balance Can feel overused (cliché)

Gray & Yellow Professional yet optimistic Corporate-friendly pop Can feel corporate-generic

Copper & Navy Warmth + Trust (upscale yet cozy) Vintage-modern May feel niche

Silver & Black Sleek, futuristic, high-tech Modern, minimalist Cold, impersonal

Typography & Imagery: What is best for your business?* This field is required.Fonts convey personality. Choose your preference.

Serif (e.g., Times New Roman) → Traditional, authoritative

Sans-serif (e.g., Helvetica) → Modern, clean

Script (e.g., cursive fonts) → Elegant, creative

Define Your Core Brand Attributes* This field is required.List 3-5 adjectives that describe your brand (e.g., trustworthy, innovative, friendly).

Voice & Tone Guide* This field is required.Which applies to your business?

Formal (Authoritative, polished)

Serious (Highly respectful, earnest)

Humorous (Wry, clever)

Practical (No-frills, results-focused)

Inspiring (Empowering, actionable)

Casual (Conversational, direct)

Other

Audience Alignment: Who is your ideal customer? (Age, gender, profession, values?)* This field is required.(Age, gender, profession, values +?) The more detailed here, the easier it will be to reach them. 

Who are your top 3 competitors?* This field is required.Competitor Analysis: How are you different and how are you alike?

Consistency Across Touchpoints: Which of these would you like guidance with?* This field is required.You are interested in more information on LarsenTidswell helping you with these:

Website – New site, site overhaul, site changes, site maintenance

Branding – Logo design, brand identity, style guides, brand strategy

Social Media – Strategy, content creation, management, ads, analytics

SEO – Keyword research, on-page/technical optimization, backlink building

Design – Print/digital ads, packaging, brochures, infographics, presentations

Email Marketing – Campaign strategy, templates, automation, analytics

Content Writing – Blogs, website copy, product descriptions, whitepapers

Custom – Solutions tailored to unique business needs

Not sure yet... Advise me.

Other

If you are wanting help with your already-built website, please list the following: Domain Company. Hosting Company. Website type (Wordpress, WIX, other). If you don't have a website yet or aren't looking for website services, type "N/A"

Preferred method of contact? Best time to reach you?* This field is required.Examples: "Email, anytime" "Text, evenings" "Phone, business hours (Pacific Time)" | (We'll be reaching out to you soon to schedule your free consult.)

Larsen Tidswell Business Info Intake Questionnaire